MMasters in Business
← All frameworks
Self-MasteryKathryn Minshew

The Three Phases of Career Navigation

Choose a direction, win the role, then succeed inside it

Difficulty
Moderate
Time to result
~ongoing to results
Steps
4
Confidence
97%

The Three Phases model divides career management into deciding what you want, learning how to get it, and succeeding once you arrive. The first phase explores possible roles and paths until a useful direction emerges. The second converts that direction into action through employer research, networking, applications, and interview preparation. The third begins after hiring and covers workplace communication, difficult colleagues, performance reviews, relationships with managers, and continued development. The mechanism matters because each phase requires different questions and tools. It also reinforces career ownership: no employer or manager can fully direct an individual's progress, and changing technology means tactics must be reviewed rather than inherited uncritically from earlier generations.

Origin

Extracted from Masters in Business, where Kathryn Minshew explained the structure used in The New Rules of Work, the career guide she co-authored from lessons learned while building The Muse.

Core principles

  • 01Own the direction and progress of your career
  • 02Decide what you want before optimizing applications
  • 03Treat winning a role and succeeding in it as different challenges
  • 04Update tactics as workplace technology and expectations change
  • 05Career management continues after accepting an offer

How to run it

  1. 1

    Understand What You Want

    Explore roles, industries, working environments, and career paths to identify a direction worth testing. Translate broad interests into criteria that can guide decisions.

    Pro tip Use small conversations or projects to test assumptions before making a major move.

    Watch out Do not confuse a familiar job title with a genuinely suitable direction.

  2. 2

    Go and Get It

    Find relevant opportunities, tailor applications, prepare for current interview formats, and communicate why the role fits your direction. Treat the search as a deliberate campaign rather than a sequence of random applications.

    Pro tip Adapt preparation to the actual interview medium, including synchronous or recorded video.

    Watch out Do not apply at scale without checking whether each opportunity advances the direction you chose.

  3. 3

    Succeed in the Role

    Build productive relationships, manage communication, handle performance feedback, and demonstrate value. Continue developing rather than assuming the career task ended when you were hired.

    Pro tip Ask early how your manager defines strong performance during the first few months.

    Watch out Do not wait for an employer to take complete responsibility for your advancement.

  4. 4

    Review and Recalibrate

    Periodically reassess whether the role is still advancing your desired career. Update your direction and tactics as your goals, skills, and market conditions change.

    Pro tip Keep a record of achievements, learning, and emerging preferences.

    Watch out Do not preserve an outdated plan merely because it once worked.

In the wild

From Broad Interest to Sustainable Progress

A marketing coordinator wants to enter technology but has no target beyond the industry label. She first identifies product marketing as a fit, then researches companies, builds relevant work samples, and prepares for video interviews. After joining a company, she agrees on performance measures with her manager and seeks projects that strengthen product-positioning skills.

→ A vague aspiration becomes a coherent transition followed by intentional development.

Restarting After Redundancy

A recently laid-off analyst resists immediately applying for identical roles. He first decides which parts of the work he wants to retain, targets adjacent strategy positions, and then creates a plan for relationship-building and early wins after securing one.

→ He uses the disruption to change direction rather than reproduce the same unsatisfying role.

Common mistakes

Starting With Applications

Applying before choosing a direction creates activity without a reliable way to judge whether an opportunity is useful.

Treating the Offer as the Finish Line

Winning a role does not guarantee success; workplace relationships, communication, and performance still require deliberate management.

Outsourcing Career Ownership

Waiting for a boss or company to direct all development leaves progress dependent on priorities that may not match your own.

Is it for you?

Best for

It is best for graduates, career changers, and professionals who need a structured approach to managing their next move.

Not ideal for

It is not a substitute for specialist support when legal, medical, or acute financial constraints dominate a career decision.

From the transcript

“So we took the three main phases of career as we see it.”

Kathryn Minshew · 16:35

“The first being people who are understanding what do you want so, out of all of the possible career paths and roles, what direction do…”

Kathryn Minshew · 16:35

“you are in the driver's seat of your career and it's no one else's job to get where you want to go.”

Kathryn Minshew · 18:03

From the episode

Kathryn Minshew, CEO of The Muse, Discusses Career Platforms

Kathryn Minshew

→