MMasters in Business
← All episodes
Kathryn Minshew15 February 2018

Kathryn Minshew, CEO of The Muse, Discusses Career Platforms

3Frameworks
12Insights

Listen

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 2

Myth Buster04:39

Career Satisfaction Does Not Require a Perfect Job

Career satisfaction is described as being reasonably excited to work on most days and feeling broadly suited to one's role and organization. Minshew rejects a utopian interpretation: dissatisfaction will still occur, but improving fit can benefit individuals, companies, and the wider economy.

  • No job is expected to be perfect
  • Satisfaction is assessed across most days rather than every day
  • Role and company fit affect personal wellbeing
  • Better allocation of people can benefit organizational performance

“No job is going to be perfect.”

Kathryn Minshew · 04:58

“Career satisfaction is um feeling like you are in the place that you're meant to be”

Kathryn Minshew · 04:39
#career satisfaction#workplace fit#wellbeing
Myth Buster30:14

Blind Evaluation Challenges Claims of Pure Meritocracy

The discussion cites orchestral auditions, comedy-writing applications, and mathematics grading to show how identifying information can alter supposedly objective judgments. When gender or identity cues are removed, outcomes can become more diverse without lowering quality.

  • Blind orchestral auditions changed who was hired
  • Anonymous writing evaluation produced a more diverse team
  • Identical mathematical work received different scores under gendered names
  • Evaluators may sincerely misinterpret bias as objective judgment

“people were hired just on the quality of their work.”

Barry Ritholtz · 31:04

“It was only when that difference was physically removed that the disparity in male versus female musicians musicians who are hired went away.”

Kathryn Minshew · 32:13
#blind hiring#unconscious bias#meritocracy#diversity

Hot Take· 1

Hot Take55:40

A Great Innovation Is Only the Opening Stake

A strong idea or initial innovation cannot sustain a technology company indefinitely. Minshew argues that businesses must keep learning, changing, and revising assumptions because the rules governing their markets may be materially different within a few years.

  • Initial innovation is insufficient for lasting success
  • Technology businesses must continue learning and adapting
  • Market rules can change within a few years
  • Updating assumptions is a core organizational capability

“the only constant is change.”

Kathryn Minshew · 55:40

“You have to constantly keep moving, keep innovative, keep changing as a business.”

Kathryn Minshew · 55:52
#innovation#technology#adaptation#business strategy

Explainer· 5

Explainer08:12

Why Posting a Job Is No Longer Enough

Minshew argues that employers can no longer assume excellent candidates will automatically compete for their openings. Scarce talent can compare organizations across industries, compelling companies to compete through values, growth opportunities, reputation, and candidate experience as well as compensation.

  • The balance of power between candidates and employers is changing
  • Organizations compete for talent beyond their traditional industries
  • Talent shortages give some candidates greater choice
  • Employer reputation increasingly affects recruiting and retention

“the balance of power between candidates and companies is changing.”

Kathryn Minshew · 08:28

“They're competing for great talent, and they're not just competing with their traditional competitors.”

Kathryn Minshew · 08:40
#recruiting#talent shortage#employer brand#labor market
Explainer19:11

Why Lower Employer Loyalty Coexists With Higher Expectations

Millennials entered the workforce around the Great Recession and learned not to assume that companies would protect their careers. Minshew explains that reduced loyalty and increased expectations are compatible: employees take responsibility for their advancement while demanding more than a paycheck from organizations.

  • The Great Recession shaped millennial attitudes toward employers
  • Employees increasingly manage their own professional development
  • Lower loyalty does not eliminate the desire for organizational alignment
  • Workers seek growth, advancement, culture, or meaning in addition to pay

“there's less loyalty between companies and employees.”

Kathryn Minshew · 19:32

“They're looking for companies to provide something more than just the bare minimum.”

Kathryn Minshew · 20:24
#millennials#loyalty#great recession#employee expectations
Explainer28:31

Investors Ask Women About Risk and Men About Opportunity

Minshew distinguishes explicit harassment from subtler unconscious bias in venture funding. Research suggests investors tend to frame questions to female founders around preventing losses while asking male founders how they will capture upside, producing systematically different impressions of otherwise comparable entrepreneurs.

  • Removing overt harassment does not remove unconscious bias
  • Female founders are more often evaluated through risk-prevention questions
  • Male founders are more often invited to discuss growth opportunities
  • Traits such as grit may be coded differently by founder gender

“Male and female investors ask different questions of female entrepreneurs than male entrepreneurs.”

Kathryn Minshew · 28:56

“They ask more questions around women how do they protect themselves against risk, whereas male entrepreneurs how do you capitalize on opportunities?”

Kathryn Minshew · 29:12
#venture capital#gender bias#founders#fundraising
Explainer37:47

The Candidate Black Hole Can Cost Companies Customers and Talent

Applicants strongly dislike submitting materials and receiving no response, a pattern Muse users call the black hole. Poor treatment can damage the employer brand, drive candidates away as customers, and influence other sought-after recruits through social and professional networks.

  • Candidates prefer a clear rejection over silence
  • Rejected applicants may become desirable hires later
  • Candidate treatment can affect consumer relationships
  • Bad experiences spread through social and professional networks

“the number one thing that they hate about the current job search and career process today is what they call the black hole.”

Kathryn Minshew · 38:34

“Our candidates uniformly would prefer just to know”

Kathryn Minshew · 39:25
#candidate experience#rejection#employer brand#recruiting
Explainer40:54

One-Click Applications Turned Recruiting Into Processing

Early applicant-tracking systems and low-friction online applications produced an overwhelming increase in volume. Employers optimized for processing speed and filling seats, often at the expense of relationships, candidate fit, and people who might become valuable future hires.

  • Online applications dramatically reduced the effort required to apply
  • Employers became swamped with submissions
  • Systems prioritized throughput over humane communication
  • Modern recruiting must also reach people who never apply

“Early application tracking systems did not make it easy to respond to people, to treat them, you know, well, it was it was very much…”

Kathryn Minshew · 40:56

“companies were swamped by applications.”

Kathryn Minshew · 41:19
#applicant tracking#recruiting technology#candidate experience#automation

Story· 2

Story02:38

A Broken Job Search Inspired The Muse

While working as a McKinsey consultant, Minshew found that existing job platforms returned irrelevant openings or merely recommended more of the work she already knew she did not want. A side-project community then revealed that many ambitious young professionals shared the same difficulty finding satisfying careers and suitable companies.

  • Existing job boards poorly represented culture, values, and growth opportunities
  • LinkedIn tended to recommend more of Minshew's existing career path
  • The initial concept was tested as a side-project community
  • Repeated user problems revealed a larger market opportunity

“the very short version is I wanted it and it didn't exist.”

Kathryn Minshew · 02:38

“it wasn't so much you know, a single individual lightning bolt as a series of small ideas and moves.”

Kathryn Minshew · 07:37
#the muse#startups#job search#career platforms
Story50:15

The Painful Startup Split That Preceded The Muse

Minshew's first career-community venture ended after four founders disagreed over positioning and direction. The team split, the other pair retained and renamed the original site, and Minshew and Alex Cavoulacos started over with The Muse, carrying forward lessons that later proved essential.

  • Founder disagreement centered on brand and company direction
  • The original team split into two pairs
  • Minshew initially felt the work had been wasted
  • Experience from the failure informed the successor company

“The four of us disagreed on the right direction to take the company.”

Kathryn Minshew · 50:36

“of course even if the work um feels like it's been a waste, like what you've learned from it, you you carry with you”

Kathryn Minshew · 51:29
#startup failure#cofounders#the muse#resilience

Takeaway· 2

Takeaway20:59

Candidates Investigate Companies Before They Apply

Digital access lets candidates inspect connections, employee content, offices, and company behavior before responding to recruiters or submitting applications. This research makes authentic online evidence important while exposing organizations whose public language is indistinguishable from that of competitors.

  • Candidates use social channels to inspect employer behavior
  • Employee photos and videos make organizations more legible
  • Generic corporate career pages undermine differentiation
  • Candidates may consume many pieces of content before applying

“the average candidate consumes. I think it's fourteen pieces of content before they apply for a job.”

Kathryn Minshew · 23:44

“now people are doing their research”

Kathryn Minshew · 23:56
#candidate research#social media#employer reputation#applications
Takeaway54:23

Satisfying Careers Usually Include Hard Knocks

Minshew cautions that cultural stories of overnight success hide the persistence behind worthwhile careers and organizations. Across entrepreneurs, executives, and leaders of small organizations, she sees grit as a common but underappreciated ingredient in enduring satisfaction.

  • Overnight-success narratives hide sustained effort
  • Worthwhile work requires persistence
  • Career satisfaction often follows setbacks
  • Grit matters beyond famous founders and large companies

“anything worth doing requires grit and persistence.”

Kathryn Minshew · 54:23

“people that are deeply content or satisfied with their career have usually had to put up with some heart knocks to get there.”

Kathryn Minshew · 54:57
#grit#persistence#career advice#success