MMasters in Business
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FinanceWilliam D. Cohan

Bankruptcy Capital-Structure Rule

Evaluate distressed securities by payment priority, not a rising ticker

Difficulty
Easy
Time to result
~days to results
Steps
5
Confidence
98%

The Bankruptcy Capital-Structure Rule begins with legal priority rather than market enthusiasm. A company enters bankruptcy because it cannot meet obligations as they come due, so value is distributed through a hierarchy of claims. Creditors must generally be paid or otherwise satisfied before existing common shareholders receive anything. That makes the old equity a probable wipeout even when speculative buying pushes its quoted price higher. Investors seeking a recovery opportunity should therefore analyze the debt separately: discounted claims may be exchanged for equity in the reorganized company through a loan-to-own strategy. Rare outcomes such as Hertz can leave value for shareholders when competitive bidding or an unusually strong recovery makes creditors whole, but these exceptions require a specific, demonstrable mechanism and should not replace the default rule.

Origin

Cohan learned restructuring finance while advising companies at Lazard and applied the rule when writing about pandemic-era meme stocks including Hertz and Revlon. Extracted from Masters in Business.

Core principles

  • 01Bankruptcy pays senior claims before common equity
  • 02A rising stock price does not change payment priority
  • 03Distressed debt can become ownership after reorganization
  • 04Exceptional recoveries should not determine the base case

How to run it

  1. 1

    Confirm the Restructuring Status

    Determine whether the company has filed for bankruptcy and why it cannot pay obligations as they become due.

    Pro tip Use court filings and restructuring disclosures rather than social-media summaries.

    Watch out Financial distress without a filing may follow different rules and timelines.

  2. 2

    Map the Claim Hierarchy

    List secured debt, unsecured debt, other claims, preferred securities, and common equity in their order of priority.

    Pro tip Focus on enterprise value available to each layer, not the pre-bankruptcy market capitalization.

    Watch out Existing shareholders sit behind creditors and may receive nothing.

  3. 3

    Estimate Creditor Recoveries

    Compare the reorganized business's plausible value with the claims ahead of equity. Determine whether creditors can realistically be made whole.

    Pro tip Use conservative operating assumptions and include restructuring costs.

    Watch out A bullish revenue forecast does not override contractual priority.

  4. 4

    Separate Debt From Equity Opportunities

    Analyze whether discounted debt offers a credible path to recovery or conversion into ownership. Do not treat that thesis as support for the old common stock.

    Pro tip Model the securities as distinct investments with different rights.

    Watch out Buying the ticker is not equivalent to buying the company's assets.

  5. 5

    Demand an Exception Mechanism

    If arguing that old equity retains value, identify the concrete bidding war, asset appreciation, financing, or settlement that pays senior claims first.

    Pro tip Require evidence that the residual value reaches shareholders after all higher-priority claims.

    Watch out Hertz-like outcomes are rare and should not be treated as precedent for every meme stock.

In the wild

Revlon's Meme-Stock Rally

After Revlon filed for bankruptcy, speculative demand drove its shares sharply higher. Cohan warned that the equity would still be wiped out because a rising market quote did not move shareholders ahead of creditors in the restructuring hierarchy.

→ The existing equity was ultimately wiped out in the restructuring, illustrating why price momentum cannot replace recovery analysis.

Hertz as the Rare Exception

Hertz entered bankruptcy after pandemic restrictions crushed rental-car demand. A bidding contest and the rapid rebound in the business created enough value to make creditors whole and preserve an unusual recovery for equity holders.

→ Some investors earned exceptional returns, but only because a specific recovery mechanism overcame the normal capital-structure outcome.

Common mistakes

Buying Because the Price Rose

Speculative demand can lift bankrupt shares without improving their legal recovery. Analyze distributions under the restructuring plan instead of momentum.

Treating Hertz as the Base Case

A rare equity recovery is not evidence that bankrupt stocks are generally attractive. Require a company-specific mechanism that makes senior claims whole.

Conflating Debt and Equity

Discounted debt may convert into valuable ownership while the old equity is cancelled. Evaluate each security according to its rights and priority.

Is it for you?

Best for

It is best for investors evaluating bankrupt companies, meme stocks, distressed debt, or loan-to-own opportunities.

Not ideal for

It is not sufficient for valuing solvent companies or executing complex restructurings without legal and financial expertise.

From the transcript

“Absolutely not, because in nine hundred and nine times out of a thousand, the equity gets wiped out.”

William D. Cohan · 1:14:03

“it might be a buying opportunity on the debt side.”

William D. Cohan · 1:15:21

“Companies go into bankruptcy because they literally cannot pay their obligations as they become do”

William D. Cohan · 1:15:11

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