MMasters in Business
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StrategyCristiano Amon

Three-Horizon Technology Portfolio

Fund next year, the next five years, and the next decade simultaneously

Difficulty
Advanced
Time to result
~ongoing to results
Steps
5
Confidence
97%

The Three-Horizon Technology Portfolio divides innovation work by when it must create value. One set of teams prepares products for the next year, another develops technologies and products expected within roughly five years, and a third explores possibilities a decade away. Dedicated ownership prevents urgent launches from consuming all available attention while giving distant research a route toward eventual commercialization. The horizons operate concurrently because major technology transitions must often begin when the previous generation is only launching. Leaders continually test assumptions, move validated ideas toward nearer horizons, and maintain investment across the portfolio. The output is both dependable product delivery today and a pipeline capable of supporting future platform shifts.

Origin

Extracted from Masters in Business as Cristiano Amon described Qualcomm's approach to balancing current products with technologies such as 5G and 6G.

Core principles

  • 01Current revenue and future relevance require separate workstreams
  • 02Different horizons need dedicated teams
  • 03Long-range research must begin before demand becomes obvious
  • 04A successful platform requires continuous generational renewal
  • 05Near-term execution should not consume every resource

How to run it

  1. 1

    Define the Horizons

    Separate initiatives into approximately one-year, five-year, and ten-year timeframes based on when they could create value.

    Pro tip Use uncertainty and research maturity as well as calendar time when classifying work.

    Watch out Do not disguise delayed near-term projects as long-range research.

  2. 2

    Create Dedicated Teams

    Assign teams explicit ownership of each horizon so immediate deadlines cannot silently absorb all resources.

    Pro tip Give long-horizon teams clear questions and learning milestones.

    Watch out A horizon without protected people and budget is only an aspiration.

  3. 3

    Connect the Portfolio

    Create regular transitions in which promising research moves toward product development and eventual launch.

    Pro tip Document which technical uncertainties must be resolved before an initiative advances.

    Watch out Isolated research may produce inventions that never reach customers.

  4. 4

    Start the Next Cycle Early

    Begin investigating the next generation while the current generation is entering the market.

    Pro tip Use early deployment lessons to sharpen questions for the next horizon.

    Watch out Waiting for a platform to mature can leave the organization years behind.

  5. 5

    Rebalance Continuously

    Review market signals, technical progress, and strategic assumptions, then adjust resources without collapsing the horizon structure.

    Pro tip Evaluate distant work by learning gained rather than near-term revenue.

    Watch out Applying current-product metrics to decade-scale research encourages premature cancellation.

In the wild

Planning Beyond a Connectivity Launch

A communications company maintains one team finishing next year's modem, a second developing products for emerging five-year use cases, and a third researching the physical and network principles of the generation after that. Quarterly reviews move validated concepts forward while preserving exploratory work.

→ The company delivers current products without beginning the next platform transition too late.

Common mistakes

Funding Only the Next Launch

Near-term deadlines consume the portfolio, leaving no mature technology available when the market changes.

Treating All Horizons Alike

Using identical milestones and financial expectations ignores the different uncertainty levels of products and research.

Failing to Transfer Research

Long-range teams produce knowledge, but no mechanism moves validated work toward commercial products.

Is it for you?

Best for

It is best for technology companies with long development cycles and rapidly changing markets.

Not ideal for

It is not ideal for very early companies that lack the resources to maintain independent research horizons.

From the transcript

“We have teams that are working on the products that we're gonna launch next year. We have teams that are working on the on technologies…”

Cristiano Amon · 27:31

“when when we launch uh, you know, four G and you're buying your four G smartphone, that's where we start working on five G”

Cristiano Amon · 28:08

“we also needs to start thinking right now, what's gonna come next? And that's six G.”

Cristiano Amon · 28:31

From the episode

Cristiano Amon Discusses the Promise of 5G

Cristiano Amon

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