MMasters in Business
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31 August 2017

What to Do When Paul McCartney Comes Calling

3Frameworks
10Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take48:28

Did Chet Atkins Help Inspire McCartney's Blackbird?

While demonstrating how Bach translates to guitar, Juber proposes a musical lineage connecting a Chet Atkins recording to Paul McCartney's Blackbird. He notes that George Harrison owned the relevant 1957 Atkins record, making exposure within the Beatles' circle plausible, though the claim remains interpretive rather than proven.

  • Bach's lute writing transfers naturally to guitar
  • Chet Atkins recorded the relevant musical passage
  • George Harrison owned Chet Atkins in Hi Fi
  • Juber hears a connection to Blackbird
  • The proposed influence is plausible but not documented here

“I swear Paul got black from chet Atkins.”

Lawrence Juber · 48:52

“George Harrison owned the record chet Atkins in Hi Fi ninety seven.”

Lawrence Juber · 49:05
#blackbird#chet atkins#bach#beatles

Explainer· 5

Explainer05:53

Why Common Chords Are Not the Same as Copyrighted Songs

Juber distinguishes music's public-domain building blocks from protectable expression. Harmonic relationships and common chord sequences recur naturally, while copyright generally focuses on melody and lyrics and becomes contentious when courts extend analysis to elements such as groove.

  • The harmonic series supplies fundamental musical building blocks
  • Common chord sequences are not generally copyrightable
  • Melody and lyrics are central areas of song copyright
  • Arrangement and articulation determine how shared materials become distinct works
  • The Blurred Lines ruling extended beyond conventional boundaries

“The building blocks are pretty fundamental and how you arrange those building blocks and do it in a way to avoid stepping on somebody else's…”

Lawrence Juber · 06:31

“there's no copyright on the court sequence copyright strictly speaking copyrights on melody and lyrics”

Lawrence Juber · 07:16
#copyright#songwriting#music theory#law
Explainer16:30

Where Musicians Actually Earn Money in the Digital Era

Technology reduced demand for traditional session musicians while creating new composition markets and shifting revenue toward live performance, merchandise, publishing, radio, and synchronization. Juber explains that streaming compensation differs sharply between performers and writers, while television and commercial licensing can generate both upfront fees and performance royalties.

  • Laptop production reduced demand for large studio ensembles
  • Live performances and merchandise regained importance
  • Streaming can compensate performers and songwriters at very different rates
  • Synchronization licenses create upfront revenue
  • Broadcast use can also generate performance royalties
  • Publishing income often consists of many small payments accumulating over time

“the amount of that kind of work has diminished because the technology has had an enormous impact.”

Lawrence Juber · 17:07

“publishing is typically kind of a a lot of pennies that add up to a substantial stream.”

Lawrence Juber · 20:36
#music business#royalties#streaming#publishing#sync licensing
Explainer23:31

How Guitar Entered Recorded Jazz and Blues

Juber sketches a lineage from Eddie Lang and Django Reinhardt to Lonnie Johnson's early recorded blues soloing. He distinguishes their stylistic roles and argues that the guitar did not make a major recording-industry impact until the middle to late 1920s.

  • Django Reinhardt became foundational to European gypsy jazz guitar
  • Eddie Lang helped establish American jazz guitar
  • Lang worked closely with Bing Crosby and played versatile styles
  • Lonnie Johnson recorded an early bona fide blues guitar solo
  • Bent notes, vibrato, and improvisation established enduring blues vocabulary

“the father of American jazz guitar was Eddie Lang.”

Lawrence Juber · 23:43

“the first Bona fide recorded blues guitar solo was Lonnie Johnson recorded a piece called hight Glide in seven”

Lawrence Juber · 24:25
#guitar history#jazz#blues#django reinhardt#eddie lang
Explainer25:12

Les Paul Was More Than the Name on a Guitar

Juber describes Les Paul as both an exceptional jazz guitarist and a foundational recording innovator. Although he did not invent the electric guitar, his work on multitrack recording helped define the modern studio and made his technological legacy comparable to Edison's association with the lightbulb.

  • Les Paul was an accomplished jazz guitarist before pop fame
  • His partnership with Mary Ford expanded his public profile
  • He helped establish modern recording-studio techniques
  • Multitrack recording was among his major innovations
  • His influence extends beyond the solid-body guitar bearing his name

“Les Paul is to the recording studio what Thomas Edison was to the lightbulb”

Lawrence Juber · 26:16

“he didn't invent the electric guitar, but he did invent a lot of things like multitrack recording.”

Lawrence Juber · 26:27
#les paul#recording#multitrack#electric guitar
Explainer43:31

The Forgotten Guitar Tradition Segovia Swept Aside

Juber describes a nineteenth-century guitar culture spanning virtuoso European players, American parlor music, Martin guitars, and the banjo-mandolin-guitar movement. By the 1920s, Andrés Segovia's Spanish classical tradition displaced much of the established American school and reshaped what audiences understood as classical guitar.

  • Nineteenth-century European guitarists were influential touring professionals
  • American parlor guitar developed in the century's second half
  • Marches, mazurkas, and waltzes were common published forms
  • The BMG movement promoted banjos, mandolins, and guitars around 1900
  • Segovia brought the gravitas of Spanish classical guitar
  • His influence marginalized an earlier American tradition

“there were a lot of um Central Northern European guitar players in the early nineteenth century who were extremely influential professional guitar players.”

Lawrence Juber · 45:47

“when Segovia came along in the nineteen twenties, he kind of swept away the American side of it and replaced it with the kind of…”

Lawrence Juber · 48:15
#classical guitar#music history#segovia#parlor guitar#martin guitars

Story· 2

Story09:20

The Abbey Road Phone Call That Led Lawrence Juber to Wings

Juber traces his recruitment to Wings from an earlier television performance with Denny Laine through a chance studio encounter and a delayed invitation. The decisive call reached him on Abbey Road's courtesy phone and led to an informal jam with Paul and Linda McCartney rather than a conventional audition.

  • Denny Laine first noticed Juber during a television performance
  • A later studio encounter introduced Juber to Paul and Linda McCartney
  • The invitation arrived several months after their first meeting
  • Juber prepared with borrowed Wings albums but could not predict the jam
  • The group played Chuck Berry grooves and reggae-feel material

“Jenny wants to know if you can come and jam on Monday, and oh, by the way, Paul and Linda will be there.”

Lawrence Juber · 11:29

“what are you doing for the next few years, at which point I had to think about it deeply for a nano second”

Lawrence Juber · 12:35
#wings#paul mccartney#career story#abbey road
Story14:26

How Wings Built Back to the Egg Across Farms, Castles, and Soho

Before touring, the new Wings lineup developed and recorded album material across several unusual locations. Sessions moved from McCartney's Scottish farm to a medieval castle and Abbey Road, before the team recreated Abbey Road Studio Two's control room in Soho when the desired studio was unavailable.

  • The band began by developing possible album material in Scotland
  • Recording continued at a thirteenth-century castle
  • Additional work took place at Abbey Road
  • Scheduling conflicts prevented use of the preferred room for mixing
  • McCartney built a replica control room beneath his Soho office

“first thing that happens when we went up to Scotland to his farm and spent a few weeks just working through potential material for an…”

Lawrence Juber · 14:35

“we built a replica of the control room of Abbey Road studio too so that we could mix the album”

Lawrence Juber · 16:12
#wings#recording#studio#back to the egg

Takeaway· 2

Takeaway21:29

Video Games Created a New Career Lane for Composers

Digital change did not merely eliminate traditional music jobs; it broadened the field by creating industries that previous generations could not enter. Juber cites his work for Activision Blizzard's Diablo III as an example of a major composition market that did not exist thirty years earlier.

  • Technological disruption creates roles as well as removing them
  • Video-game composition became a substantial music-business category
  • Juber contributed music to Diablo III
  • Career planning should include emerging media rather than only records and concerts

“it's actually broadened the field.”

Lawrence Juber · 21:36

“I did music for Diablo three, which is a big game that was a giant game, and that's something that didn't exist in a previous…”

Lawrence Juber · 21:49
#video games#composition#career change#digital media
Takeaway41:11

Why One Expressive Note Can Beat a Flurry of Empty Ones

Juber recalls Tony Romano's instruction to “play big notes,” meaning notes with substance, expression, and dimensionality. Speed and technical flourishes still have value, but they must be balanced with phrasing that communicates something meaningful.

  • Technical density does not guarantee musical substance
  • Expression can give one note greater impact than many notes
  • Fast passages remain useful when balanced with meaning
  • Musical choices should serve emotional communication

“play big notes.”

Tony Romano, quoted by Lawrence Juber · 41:34

“you can play a whole flurry of notes, but they don't necessarily have any kind of substance to them, no importance to them.”

Lawrence Juber · 41:43
#guitar#expression#mentorship#musicianship