Smart Beta Is an Active Bet, Not Smarter Indexing
McNabb rejects the marketing implication that smart beta is inherently a better form of indexing. He describes it as an active decision to overweight one or more factors, which can be legitimate when the investor understands the exposure, its cyclicality, and the cost advantage over a traditional active manager.
- Factor funds deliberately deviate from the broad market.
- Different factors can lead for long periods and then stop working.
- The investor must know which factor exposure is being taken.
- A factor fund may deliver the desired active exposure at lower cost.
“smart bata is one of the great marketing terms of all time.”
“To me, all it is is you're taking an active bet”