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Tom Slater18 December 2020

Tom Slater on Growth Investing (Podcast)

4Frameworks
13Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 2

Myth Buster25:17

Private Growth Investing Is Not Funding Two People in a Garage

Slater distinguishes late-stage private growth investing from venture capital. Many digitally distributed businesses can reach enormous scale with modest capital and remain private well beyond the stage when comparable companies once entered public markets, so the core selection task remains largely unchanged.

  • The strategy targets established growth companies rather than very early startups.
  • Smartphones, cloud infrastructure, and app stores enable global reach with modest capital.
  • Successful companies can become very large before listing.
  • Legal terms differ, but the central investment analysis is similar to public equities.

“We have to be clear about what we're trying to do here. We're investing in growth companies and companies that we aren't venture couplists.”

Tom Slater · 25:43

“I think in terms of the decisions about investment, there's there's very little different.”

Tom Slater · 26:54
#private markets#growth equity#venture capital#digital distribution
Myth Buster27:44

Why Slater Tried to Ban the Term FANG

Grouping major technology companies under one acronym creates a false impression that they share the same growth drivers and risks. Slater uses the earlier BRIC grouping to show how superficially similar members can develop along radically different paths.

  • Acronyms encourage investors to assume equivalence.
  • Major technology businesses should be analyzed individually.
  • The BRIC economies were never as similar as the label implied.
  • China subsequently created far more new economic output than the other three BRIC members combined.

“I try to ban the use of the term fang internally, and the reason is that it creates this idea of equivalence”

Tom Slater · 28:13

“So so they were really never that alike as as economies in the first place.”

Tom Slater · 29:00
#fang#technology#categorization#investment analysis

Hot Take· 2

Hot Take04:41

Why Both Active and Passive Investing Labels Mislead

Slater argues that many active funds are benchmark-hugging products designed to limit business risk, while an expanding universe of specialized indices makes some passive products resemble asset-gathering exercises. The meaningful distinction is not the label but whether investors behave as long-term, engaged owners.

  • Low active share can make an expensive active fund little more than a closet indexer.
  • Benchmark divergence can expose fund managers to client redemptions or dismissal.
  • The number of indices has surpassed the number of investable stocks.
  • Baillie Gifford prefers the description actual investors.

“It struck me that both both passive and active had become terms that had become quite corrupted.”

Tom Slater · 05:21

“There are more indseased than than there are stocks to invest in, which was which was a threshold that was crossed two or three years…”

Tom Slater · 07:14
#active investing#passive investing#indexing#active share
Hot Take1:02:07

Interest in Markets May Be a Poor Signal of Investing Talent

Slater argues that fascination with financial markets does not necessarily predict investing ability. Curiosity about companies, business models, and entrepreneurs is a better foundation because market mechanics can be taught while sound judgments about businesses are more fundamental.

  • Interest in finance is not the same as aptitude for investing.
  • Strong investors are curious about how companies work.
  • Market-related skills can be taught.
  • Baillie Gifford recruited beyond economics and business programs to find broader curiosity.

“I think being interested in financial markets is not likely to be a good indicator that that somebody is going to be a good investor,…”

Tom Slater · 1:02:19

“I think a much better indicator is whether they're interested in in companies, whether they have that curiosity about business models, what makes the company…”

Tom Slater · 1:02:32
#careers#investing#curiosity#recruitment

Explainer· 4

Explainer18:08

The Investment Case for Chegg's Digital Education Platform

Slater presents Chegg as a direct-to-consumer education platform that helps students improve examination outcomes while offering a cost-effective alternative in an inflationary education market. Its founder leadership, insider ownership, and long time horizon match characteristics Baillie Gifford seeks.

  • Chegg built its offering around question-and-answer products.
  • The platform can add adjacent student services.
  • Digital education adoption lagged other industries before COVID-19.
  • Founder leadership and meaningful equity ownership support long-term alignment.

“It is helping students to get measurably better outcomes in in in their examinations, but around that and on top of that it can build…”

Tom Slater · 18:21

“It's run with a very long time horizon, exactly the type of characteristics that we're looking for in the in the long term growth businesses…”

Tom Slater · 19:57
#education#chegg#digital platforms#founders
Explainer23:44

How a Closed-End Fund Provides Permanent Growth Capital

Scottish Mortgage Investment Trust is a London-listed closed-end vehicle with an independent board and a permanent capital pool. Its structure lets managers invest across public and private companies without having to meet investor redemptions or exclude firms that stay private longer.

  • The trust is listed on the London Stock Exchange.
  • An independent board represents shareholders' interests.
  • Permanent capital permits investment in less-liquid private businesses.
  • Public or private status is secondary to the quality of the opportunity.

“And it's a very flexible structure being being closed ended in a permanent pool of capital, allowing us to invest in both public and private…”

Tom Slater · 24:42

“It's a structure that allows us to many maintain the opportunity set of investing in the world's greatest growth companies.”

Tom Slater · 25:10
#closed-end funds#private markets#scottish mortgage#permanent capital
Explainer34:37

Scale as a Service Lets Small Companies Compete with Giants

Platforms such as Shopify, Stripe, and Twilio package capabilities that were previously available mainly to very large companies. By aggregating merchants and navigating complex infrastructure, these platforms let smaller businesses access sophisticated commerce, payments, fulfillment, and communications systems.

  • Shopify gives merchants tools comparable to those of major retailers.
  • Greater platform adoption improves bargaining power with suppliers.
  • Stripe hides the complexity of global payment infrastructure.
  • Twilio provides a gateway into complex communications networks.

“I think one of the interesting dynamics that we're seeing in the market today is around the companies that are providing scale as a service.”

Tom Slater · 34:37

“So they're they're really selling scales to those underlying customers.”

Tom Slater · 35:37
#platforms#shopify#stripe#twilio#scale
Explainer36:49

How Digital-Native Models Challenge Legacy Industries

Slater sees opportunities where digital businesses redesign customer experience and distribution in industries still dependent on old computing systems and expensive intermediaries. Lemonade in insurance and Redfin in real estate illustrate how direct relationships and digitally equipped employees can create an advantage.

  • Established industries can be disrupted through a new business model, not just new technology.
  • A fully digital customer experience reduces friction.
  • Legacy mainframes and costly distribution constrain incumbents.
  • Digital tools can make directly employed agents more effective.

“I think the other angle I would go at it from would be about about those companies that can harness this this new world that…”

Tom Slater · 36:49

“I think that gives you a big competitive advantage over over traditional income bunch.”

Tom Slater · 37:54
#digital transformation#insurance#real estate#business models

Story· 2

Story38:36

Zoom's Viral Growth Started with Fixing a Dreadful Product

Baillie Gifford invested in Zoom before the pandemic because enterprise video communication was underpenetrated and existing systems were cumbersome. A dramatically easier experience encouraged recipients of Zoom calls to adopt the product themselves, producing a viral sales loop that COVID-19 later accelerated.

  • Legacy enterprise video conferencing required specialist rooms and IT support.
  • Poor user experience constrained market adoption.
  • Easy calls exposed non-users to the product organically.
  • The pandemic accelerated an adoption pattern already visible in 2019.

“So so, the constraints on much broader use of video conferencing was that it was a dreadful product.”

Tom Slater · 39:39

“And as you created a much more engaging user experience, as you as you made it possible for people to just do video conferencing, you…”

Tom Slater · 39:46
#zoom#product-led growth#video conferencing#user experience
Story48:39

The International Insight That Changed Baillie Gifford's Netflix View

Slater calls the initial decision not to buy Netflix one of his largest mistakes, but the team revisited the company after its share price had risen severalfold. While US investors concentrated on domestic subscriber additions, Baillie Gifford saw international traction and simultaneous market launches as evidence of a much larger future business.

  • The team declined to buy during Netflix's controversial streaming and DVD split.
  • A higher share price made reconsideration psychologically difficult.
  • The market concentrated on quarterly US subscriber additions.
  • International traction indicated a potentially highly profitable global business.

“We didn't take the plunge and buy the stock at that point, which is which I see is as as one of my biggest mistakes…”

Tom Slater · 50:15

“And so it was that that x US piece, when everybody else was focused on the U S subscriber base, that that I think was…”

Tom Slater · 51:33
#netflix#international growth#investment mistakes#subscriber growth

Takeaway· 3

Takeaway11:01

Why Baillie Gifford Stopped Promoting Assets Under Management

Slater says recent asset growth was driven more by investment performance than net inflows and that the firm deliberately removed its AUM figure from its website. The goal is to deliver strong investing and client service, allowing commercial success to follow indirectly.

  • Client inflows and outflows were roughly balanced.
  • Investment performance drove much of the firm's recent AUM growth.
  • The firm does not treat AUM growth as an objective in itself.
  • The idea reflects obliquity: pursue excellent service and let financial success follow.

“And the reason we did so is that our objective is not to grow assets under management in and of itself.”

Tom Slater · 12:26

“What we believe is that if we do a good job from an investment standpoint for our clients, if we provide a really high level…”

Tom Slater · 12:33
#asset management#obliquity#client service#incentives
Takeaway43:54

Why Slater Prefers the Left of the Decimal Point

Baillie Gifford's process focuses on long-term revenue potential, competitive advantages, profitability, and corporate culture rather than predicting the next quarter more accurately than other investors. Slater argues that investors must identify their own edge, which for his Edinburgh-based team includes distance, perspective, and patience.

  • Long-term qualitative questions can produce broadly correct conclusions.
  • Quarterly earnings estimation is not an area where the team claims an advantage.
  • Investors should articulate their own competitive advantage.
  • Geographic distance from financial centers can support patience and perspective.

“I think it gets you. It gets you to to to broadly correct answers. You know, the left of the decimal point if you will”

Tom Slater · 44:31

“It's so important for an investor to be able to articulate what they think their own advantages.”

Tom Slater · 44:59
#qualitative analysis#investor edge#patience#corporate culture
Takeaway1:03:35

Get Out from Behind the Desk to Become a Better Investor

Slater says action and exposure shape an investor's views, not merely the other way around. Traveling, meeting entrepreneurs and investors, and seeking information beyond London and New York can materially improve judgment about companies and technological change.

  • What investors do influences how they perceive the world.
  • Desk-based analysis draws from a narrow information set.
  • Extended time in Silicon Valley exposed Slater to useful people and ideas.
  • Direct experience can reshape an investment worldview.

“You don't sit behind your desk and pontificate. You've got to get out into the world.”

Tom Slater · 1:04:00

“So get out and do things and meet people.”

Tom Slater · 1:04:43
#experiential learning#investor development#networks#silicon valley