Why Safer Quality Stocks Have Not Required Lower Returns
The conventional risk-return story works broadly between stocks and bonds but has not held consistently within asset classes. Hancock says high-quality companies have historically offered resilience without forcing investors to accept lower returns, although quality is not guaranteed to beat the market continuously.
- Cross-asset risk and return behave differently from within-asset comparisons
- High-quality companies tend to fare better in recessions
- Historical safety has not required a lower return
- Quality improves portfolio characteristics but is not a permanent silver bullet
“But if you look within asset classes, that hasn't been true just empirically”
“But it does improve your portfolio with lower risk without having to give up return.”