Culture Is a Shifting Lens, Not Permanent DNA
Morris rejects the idea that national and organizational cultures are fixed traits embedded in people. Cultural patterns change over time and can switch with language, audience, and environment, making behavior more context-dependent than essentialist accounts suggest.
- Cultures change across generations
- Code switching reveals multiple cultural repertoires
- Context can activate different learned behaviors
- Genetic metaphors distort how culture works
“There's this myth out there that culture is unchanging and unchangeable”
“culture is a set of lenses that we look through, but the lenses are shifting and the lenses change over time.”