Startup Failure Is Not the Same as Fraud
Mallaby draws a firm boundary between an honest product or market failure and deliberate deception. A startup may fail because its technology cannot be built or customers do not want it; Theranos crossed the line by repeatedly misrepresenting how its tests worked and where results came from.
- Technical inability can be an ordinary business failure
- Lack of customer demand can be an ordinary business failure
- Misrepresenting product performance is categorically different
- Theranos showed a sustained pattern of deception rather than a single failed experiment
“if you lie, you're crossing a line.”
“You can't lump the two together, regular business failure and fraud.”