MMasters in Business
← All episodes
Sarah Cone20 December 2019

Sarah Cone Discusses Disrupting Venture Capital

4Frameworks
11Insights

Listen

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 2

Hot Take09:45

Why Skepticism About Impact Investing Creates an Arbitrage

Cone argues that widespread disbelief in impact investing keeps competitors away from promising companies. That skepticism can produce better access and valuations for an investor willing to underwrite both impact and commercial performance.

  • Impact branding discourages competing venture investors
  • Less competition can improve entry valuations
  • Cone describes disbelief as an invisibility cloak
  • Her return-focused limited partners validate the commercial thesis

“I started my own fund because I see this incredible arbitrage opportunity and earliest stage impact investing”

Sarah Cone · 09:45

“I realized that this is actually my competitive advantage because it means that there's a ton of open ice here because no one else is,…”

Sarah Cone · 10:35
#impact investing#competitive advantage#venture capital
Hot Take1:21:37

Restricting Immigration Threatens America's Startup Advantage

Cone argues that America's ability to attract ambitious, capable immigrants has been a foundational economic advantage. She worries that a less welcoming culture will weaken startup formation and national competitiveness.

  • Immigrants account for many billion-dollar startup founders
  • Talent attraction has historically strengthened the US economy
  • Cultural hostility can deter future founders and workers
  • Cone views openness as an economic as well as moral priority

“America's entire competitive advantage used to be, you know that all the smartest people in the world I wanted to come to America, and all…”

Sarah Cone · 1:21:42

“Immigration is incredibly important to the engine of the American economy.”

Sarah Cone · 1:22:03
#immigration#startups#american economy#talent

Explainer· 4

Explainer12:58

How Social Impact Capital Prepares Seed Companies for Series A

The firm enters at the seed stage, helps companies become credible businesses, and seeks follow-on leadership from top-tier venture firms. Its advisory network supplies targeted expertise only when founders encounter a specific problem.

  • The firm invests from pre-seed through seed extensions
  • Later-stage VCs refer promising companies that are too early for them
  • Specialists are matched to portfolio problems on an ad hoc basis
  • The firm otherwise tries to stay out of founders' way

“we sort of have a reputation as being good foundation builders for seed stage companies.”

Sarah Cone · 13:20

“we almost always will have the exact advice that you need for the exact problem that you have, and we sort of match it an…”

Sarah Cone · 14:00
#seed investing#advisors#series a#founder support
Explainer21:18

Unclear Tax Rules Keep Nonprofit Capital Out of Impact Funds

Cone explains that nonprofits may deploy assets into for-profit businesses, but unclear IRS rules make organizations nervous about impact investments. The issue matters because the nonprofit sector controls a large pool of potentially permanent capital.

  • Nonprofit assets can be invested in for-profit businesses under constraints
  • The capital must remain within purposes recognized by the IRS
  • Regulatory ambiguity discourages deployment
  • Cone says the nonprofit sector is much larger than venture capital

“the i r S needs, you know, issue has issued rules around this. They're very unclear, um, and you know they kind of they kind…”

Sarah Cone · 22:08

“the nonprofit sector is actually six times larger than the entire venture capital industry.”

Sarah Cone · 22:40
#tax policy#nonprofits#capital allocation#impact investing
Explainer27:55

Why Cellular Agriculture Is Inevitable but Still Too Expensive

Cone distinguishes molecularly manufactured foods from cellular agriculture that grows animal protein. She expects cultured protein to become mainstream but says its present economics remain far from consumer-scale viability.

  • Growing protein is technically difficult
  • Current production costs are prohibitively high
  • Cone estimates meaningful cost parity may still be decades away
  • She believes consumer adoption will follow once production becomes competitive

“When you're growing a protein, that's very difficult, and we think that that technology is not really here yet in terms of cost”

Sarah Cone · 28:20

“It's it's definitely inevitable. Yeah, it's one of those trends in the world that's quite amazing.”

Sarah Cone · 29:25
#food technology#cellular agriculture#alternative protein
Explainer49:10

Why Private and Public Markets Run on Different Incentives

Cone compares venture investing with an Olympic race in which competitors cannot see one another's times. She says private financings operate like constrained maximum-price auctions, while public-market shares trade without the same monopoly seller or transfer restrictions.

  • Private fund performance is largely opaque
  • Venture investors cannot readily benchmark competitors
  • Private companies can decline unattractive pricing
  • Public shares trade under different liquidity and transfer conditions
  • The transition between systems is difficult to manage

“I'm running Olympic race, but I don't even know what the times are of any of the people that I'm running against.”

Sarah Cone · 49:50

“the private markets are basically these max auctions”

Sarah Cone · 50:09
#private markets#public markets#market structure#valuation

Story· 3

Story33:30

The Dinner That Undermined the Billionaire Cabal Myth

Cone describes trying to convene billionaires for a confidential Jeffersonian dinner. Business disputes, personal grudges, political disagreements, and incompatible schedules made assembling the group nearly impossible, although the eventual conversation broadened participants' understanding.

  • The dinners create confidential discussion across stakeholder groups
  • Rivalries made attendance difficult to negotiate
  • The completed dinner produced understanding rather than a concrete initiative
  • The experience challenged the idea of coordinated elite control

“the good thing about this dinner is that it really has impressed upon me that there is no way these people are getting in the…”

Sarah Cone · 34:55

“I know firsthand now that that is completely impossible”

Sarah Cone · 35:17
#coordination#networks#billionaires#dialogue
Story1:06:26

Sarah Cone Chose Her Mentor Before He Became Famous

Cone recounts approaching Rob Hayes and volunteering to learn venture capital from him before his later prominence as an early Uber investor. Her broader advice is to identify people with exceptional future potential rather than competing only for access to today's celebrities.

  • Cone selected Hayes based on perceived ability rather than fame
  • She offered to work without pay, though he paid her
  • Early access gave him time to teach her deeply
  • Mentor selection can itself test judgment about talent

“I basically just showed up at his doorstep at a mediaor network and said, Hi, I'm Sarah, and I'm going to learn venture capital from…”

Sarah Cone · 1:07:10

“when you're seeking out your mentors, like seek the people that you know are going to be famous in ten years and learn from them,…”

Sarah Cone · 1:07:48
#mentorship#career development#talent spotting#venture capital
Story1:12:30

The Citizen Deal That Exposed the Danger of Gut Decisions

Cone rejected the chance even to meet Citizen's founder because the safety-alert app felt ridiculous to her. After the product gained substantial adoption in New York, she concluded that instinctive rejection should trigger investigation rather than end it.

  • Citizen became the prominent company in Cone's anti-portfolio
  • She dismissed the concept before meeting the founder
  • The product later reached significant New York adoption
  • Strong negative reactions can reflect bias rather than analysis

“I'm not even going to meet with the entrepreneur and waste their time. And really turned out to be completely wrong.”

Sarah Cone · 1:13:08

“you should never make venture investments with your gut because your gut is going to be wrong.”

Sarah Cone · 1:14:10
#investment mistakes#cognitive bias#citizen app#due diligence

Takeaway· 2

Takeaway55:30

London's Lower Talent Costs Create a Venture Opportunity

Cone identifies London as an increasingly attractive venture hub. She points to its cosmopolitan talent base and engineering salaries below those of San Francisco and New York, with Brexit-related price pressure potentially improving the economics further.

  • Social Impact Capital invests beyond major US hubs
  • London combines talent with comparatively manageable costs
  • Brexit depressed some local prices
  • Finance firms intensify competition for engineers in New York

“London is becoming a great location for VC.”

Sarah Cone · 55:33

“Brexit has depressed the prices um, so it becomes more reasonable.”

Sarah Cone · 55:47
#london#venture hubs#talent#startup costs
Takeaway1:24:42

You Cannot Pursue a Career You Never See as Possible

Cone says finance was her childhood passion, yet venture capital never occurred to her as a career because she did not see women in the field. Visible examples such as Mary Meeker can expand the set of futures that younger people perceive as available.

  • Interest alone may not reveal an unseen career path
  • Representation changes perceived possibility
  • Role models can accelerate generational change
  • Cone entered venture capital later than she might have with earlier examples

“I wish that I had known that women could go into this field”

Sarah Cone · 1:24:46

“if you don't see it, then it doesn't cross your mind that that's a career path”

Sarah Cone · 1:24:59
#role models#women in finance#careers#representation