How the Smart Beta Label Became Too Broad to Be Useful
Arnott says smart beta originally described strategies that broke the link between portfolio weight and market price, embedding a contrarian rebalancing mechanism. As providers applied the attractive label to momentum, quality, and cap-weighted products, its analytical meaning eroded.
- Towers Watson coined the expression
- The original definition emphasized breaking the price-weight link
- Equal weighting qualified because it embeds rebalancing
- Momentum conflicts with the original contrarian mechanism
- Marketing incentives broadened the label beyond usefulness
“Fundamental index was the inspiration for the term smart beta, but I never invented the term.”
“if smart beta is applied to everything under the sun, smart ideas and stupid ideas, then the term ceases to mean anything.”