MMasters in Business
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15 February 2015

Masters in Business: Founder and CEO Jim McCann (Audio)

5Frameworks
11Insights

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 2

Hot Take06:31

Data Matters More to a Small Business Than a Large One

McCann argues that small companies need data even more than large organizations do. Information is harder for them to collect, but each decision is more leveraged and mistakes are less easily absorbed.

  • Small businesses have less ready access to data
  • Their decisions carry proportionally larger consequences
  • Large companies can absorb more mistakes
  • Available data is not necessarily the right data

“data is frankly more important to a smaller business.”

Jim McCann · 06:31

“the consequence is your decisions are much more leveraged.”

Jim McCann · 06:56
#data#small-business#decision-making
Hot Take44:34

Uber and Airbnb Needed Builders Willing to Ignore the Lawyers

McCann and Ritholtz argue that open internet infrastructure allowed unconventional companies such as Airbnb and Uber to emerge. McCann adds that risk-focused legal thinking could have prevented those businesses from being attempted before they had the chance to reshape transportation and hospitality.

  • Open infrastructure allowed new services to build on earlier technology
  • Airbnb and Uber initially appeared implausible or legally hazardous
  • Premature risk analysis can suppress category-creating experiments
  • Successful companies can begin by violating conventional assumptions
  • Bandwidth and limited restrictions supported internet innovation

“The only way that the Internet has had such a big impact on the lives. And we'll continue too because we know rules.”

Jim McCann · 44:45

“those companies could not have been born if there was someone in the room who was a lawyer”

Jim McCann · 45:53
#internet#uber#airbnb#innovation

Explainer· 4

Explainer16:48

How Going Public Helped 1-800-Flowers Survive the Dot-Com Bust

The company went public near the closing of the dot-com financing window and raised all the capital it needed at once. That cash funded the business while most online floral competitors disappeared, and McCann says public ownership also brought equity, credibility, capital access, and valuable discipline.

  • The IPO occurred in August 1999 as the market window was closing
  • The company raised its required capital in one transaction
  • Twenty of twenty-one financed competitors later disappeared
  • Public status enabled employee equity and improved credibility
  • Reporting obligations imposed useful operating discipline

“we take everything we needed to build out our business at one shot.”

Jim McCann · 18:01

“mostly for the discipline that it imposes on us, it's been a net good thing.”

Jim McCann · 18:48
#ipo#capital#dot-com#governance
Explainer18:55

Why Harry & David Became a Natural Acquisition After 12 Years

McCann explains that 1-800-Flowers had studied Harry & David four times over twelve years before timing and price aligned. The acquisition offered complementary capabilities, an established brand, desired food categories, and substantial overlap between customer bases.

  • The buyer studied the target repeatedly over twelve years
  • Harry & David supplied categories and capabilities the company wanted
  • Customer bases overlapped significantly
  • The target retained untapped potential despite being an eighty-year-old company
  • Timing and an acceptable price finally aligned

“It's a company, Verry, we've looked at four times over the last twelve years. The stars finally aligned for us.”

Jim McCann · 19:12

“when it came available to it was just a natural”

Jim McCann · 20:21
#acquisitions#harry-and-david#brand#synergy
Explainer22:28

The Four Technology Waves That Remade 1-800-Flowers

McCann describes the company's progression from retail stores to telephone ordering, the internet, and then a combined social-local-mobile wave. He considers the fourth wave the largest because smartphones simultaneously reshape connection, expression, and purchasing.

  • The first wave was physical retail
  • The second centered on the 1-800 telephone channel
  • The third was internet commerce
  • The fourth combines social, local, and mobile behavior
  • Mobile amplifies social interaction and commerce

“what we call it is social, local, and mobile, and that three headed wave is crashing on our beaches big time now.”

Jim McCann · 23:19

“They no longer phones. There their remote controls for the rest of our life”

Jim McCann · 23:40
#technology#mobile#social#commerce
Explainer48:52

The Collarless Workforce: Skills Sold Through Portable Reputation

McCann anticipates a workforce of independent producers moving among driving, errands, repairs, and other tasks through frictionless marketplaces. Their portable badge would combine capabilities, ratings, transparency, and customer comments, allowing reputation to travel with the worker.

  • Workers can combine multiple kinds of paid tasks
  • A portable reputation badge replaces traditional occupational labels
  • Ratings and customer comments increase transparency
  • Marketplaces reduce friction between skills and demand
  • The model can spread across many service industries

“you're gonna have a world of independent producers all carrying their own badge, which is their rating and their list of capabilities”

Jim McCann · 49:20

“they're selling their skills in a very efficient, frictionless kind of marketplace.”

Jim McCann · 49:39
#gig-economy#reputation#labor#marketplaces

Story· 4

Story03:32

Why 1-800-Flowers Chose AOL Over the Established Prodigy

McCann recalls choosing the cash-strapped AOL over the more established, corporate-looking Prodigy. He did not fully understand the technology, but trusted Steve Case and Ted Leonsis, making the decision a consequential bet on people under uncertainty.

  • Prodigy appeared established and institutionally credible
  • AOL looked like a risky upstart
  • McCann and his brother based the choice on the people involved
  • The AOL partnership became a highly fortunate early decision

“I just made a bet on people, and so we went with this startup A O L.”

Jim McCann · 04:09

“sometimes you have no choice but to rely a little bit on your own instinct and you read of people.”

Jim McCann · 04:50
#aol#partnerships#judgment#technology
Story24:10

The New Employee Who Told the CEO He Was Wrong

A recently hired employee returned McCann's email with blunt corrections about social technology. McCann initially frightened him with a mock reprimand, then praised the challenge and treated it as evidence of a healthy culture in which younger employees could participate freely.

  • A new employee directly contradicted the CEO
  • McCann rewarded rather than suppressed the disagreement
  • The incident revealed a culture of participation and expression
  • The employee's corrections proved accurate

“I said, this is terrific.”

Jim McCann · 24:53

“By the way, he was right on everything. He corrected me on”

Jim McCann · 25:14
#culture#disagreement#employees#psychological-safety
Story30:17

Why Mobile Survived the Company's Recession Cuts

During the recession, 1-800-Flowers reduced eighteen development projects to four after suffering its first annual contraction and painful layoffs. Mobile remained funded because leadership believed convenience through an always-available device would become central to the company's future.

  • The recession caused the company's first backward year
  • Management cut development projects from eighteen to four
  • Mobile remained one of the protected priorities
  • The strategic rationale centered on customer convenience
  • Mobile later became the primary driver of the business

“we had to cut back from eighteen different development projects to four.”

Jim McCann · 30:53

“So we invested in mobile right throughout that.”

Jim McCann · 31:12
#recession#mobile#investment#prioritization
Story54:25

How Spring Training Became a Family Renewal Ritual

McCann describes Mets ownership as a source of shared family time rather than merely a financial interest. Traveling to spring training with his grown sons creates uninterrupted space for baseball, conversation, reconnection, and a meaningful goodbye at the airport.

  • McCann became a minority owner through his relationship with the Wilpon family
  • Spring training provides concentrated time with his adult sons
  • Baseball supplies a shared language across life stages
  • The trip functions as a recurring renewal and bonding ritual

“it's just sort of like a whole renewal ritual and the whole rebonding.”

Jim McCann · 56:02

“No, Dad, this was a great weekend.”

Jim McCann · 56:11
#baseball#family#mets#rituals

Takeaway· 1

Takeaway28:28

Never Dismiss the Startup Entering Your Market

Because 1-800-Flowers once disrupted the dominant incumbent, McCann assumes another entrant could do the same to his company. His response is to study what each competitor does well, determine whether it reveals a lesson, and consider changing the company's own offer or execution.

  • Past disruptors can later become vulnerable incumbents
  • Every competitor deserves serious examination
  • Novel positioning may expose weak communication by the incumbent
  • Competitor behavior can reveal product or execution changes worth making
  • Attention prevents a new entrant from gaining an uncontested start

“we were that person one time.”

Jim McCann · 28:39

“Let's really look at it. Let's not just dismiss them”

Jim McCann · 28:56
#competition#disruption#strategy#startups