Data Matters More to a Small Business Than a Large One
McCann argues that small companies need data even more than large organizations do. Information is harder for them to collect, but each decision is more leveraged and mistakes are less easily absorbed.
- Small businesses have less ready access to data
- Their decisions carry proportionally larger consequences
- Large companies can absorb more mistakes
- Available data is not necessarily the right data
“data is frankly more important to a smaller business.”
“the consequence is your decisions are much more leveraged.”