Why Wirehouse Advisor Defection Wasn't Morgan Stanley's Reality
Despite broad reporting about advisors leaving wirehouses for independent firms, Crawley says Morgan Stanley was experiencing its strongest net recruiting year. He credits the combination of brand, platform investment, scale, entrepreneurial flexibility, local leadership, and access to investment-banking and investment-management capabilities.
- Industry-wide reporting did not match Morgan Stanley's experience
- Brand acts as market currency for advisors
- Scale supports investment that smaller firms may struggle to replicate
- Advisors retain meaningful entrepreneurial flexibility
- Proximity between leaders and advisors strengthens partnership
“more in Stanley, we're having our best net recruiting year ever and so said simply, you know that it just hasn't been our reality.”
“our advisors have a tremendous amount of flexibility uh to to run their business.”