Why Family Offices Cannot Be Treated as One Investor Type
Family offices vary sharply by wealth size, source of wealth, concentrated legacy assets, staffing, liquidity needs, and values. Some resemble institutional traders, while others prioritize private markets, impact mandates, philanthropy, or managing around an untouchable founder position.
- A family office's size can materially change its structure.
- The source of wealth influences expertise and risk appetite.
- Concentrated founder stock may be a non-negotiable holding.
- Some family offices trade institutionally while others follow narrow mandates.
- Investment and philanthropic goals may be integrated around family values.
“we try to view them as one client segment. It's not the case at all.”
“each family office is different.”