MMasters in Business
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Jean Case10 November 2017

Jean Case Discusses the Impact of Investing in Philanthropy

3Frameworks
11Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster47:09

Millennials Checking Their Phones Were Not Simply Slacking Off

Case challenges the stereotype that digitally absorbed millennials are disengaged. Research from the Case Foundation found that many used their phones to connect with nonprofits, suggesting that digital habits can support civic and philanthropic participation rather than displace it.

  • Millennials are digitally native
  • Early commentary often portrayed the generation as slackers
  • Foundation research found nonprofit engagement through mobile phones
  • Social media amplified digital participation

“mimennial said they check their cell phone to connect with a nonprofit.”

Gene Case · 47:57

“digital as being a tool instead of something they're just playing around with.”

Gene Case · 48:09
#millennials#social media#nonprofits#digital

Hot Take· 2

Hot Take10:29

AOL Anticipated Modern Platforms but Could Not Become All of Them

Case connects AOL's member pages and messaging products to later platforms such as Facebook and Twitter. She views innovation as iterative: later companies extend earlier visions, while successful incumbents risk losing ground when their current business makes radical reinvention uncomfortable.

  • Facebook and Twitter founders drew lessons from AOL
  • Early internet culture valued anonymity more than identity
  • Innovation advances through iteration
  • Comfort with an existing business can block reinvention

“I think it's the nature of innovation, UM and revolutions that it's iterative, right”

Gene Case · 11:54

“it's so important to keep innovating.”

Gene Case · 13:25
#innovation#aol#platforms#disruption
Hot Take38:30

The End State of Impact Investing Is for the Label to Disappear

Case predicts that impact considerations may eventually become a normal part of investing rather than a separate asset category. She points to the transfer of wealth to women and millennials, their demand for values-aligned portfolios, and growing participation by major financial institutions as forces pushing the field toward the mainstream.

  • Impact investing could become the default definition of investing
  • Women and millennials will control substantial transferred wealth
  • Younger investors increasingly expect social and financial returns
  • Major firms and multibillion-dollar funds signal institutional adoption

“It can be the definition of investment where impact goes away.”

Gene Case · 39:08

“they're not only conscious consumers, they're conscious investors.”

Gene Case · 39:40
#impact investing#wealth transfer#millennials#finance

Explainer· 2

Explainer15:56

Why Inclusive Entrepreneurship Produces Different Innovations

Case argues that venture capital's concentration by gender, race, and geography excludes both founders and the problems they understand firsthand. Because entrepreneurs often build solutions to problems they have lived, broadening access to capital can expand the range of products and services created for society.

  • Only a small share of venture-backed firms had female or African American founders
  • Most venture capital was concentrated in three coastal markets
  • Entrepreneurs frequently solve problems they have personally experienced
  • Founder diversity can broaden the needs addressed by innovation

“entrepreneurs live problems, and usually these great companies that come forward are a result of finding solutions to personal problems they've lived.”

Gene Case · 17:04

“We really need people jumping in and building new products and services that will address uh, you know, the needs of citizens more broadly.”

Gene Case · 17:34
#entrepreneurship#venture capital#diversity#inclusion
Explainer51:30

The Democratization of Philanthropy Makes Everyday Choices Matter

Case identifies democratization as the largest shift in philanthropy during her two decades at the foundation. She expects everyday transactions to become part of the next phase, with consumers supporting social outcomes through brands, restaurants, and other routine choices.

  • Philanthropy was once framed as rich people writing checks
  • Digital and collaborative models let anyone participate
  • Consumer transactions can incorporate social impact
  • Mission-linked brands may attract values-conscious customers

“The democratization of philanthropy.”

Gene Case · 51:38

“every little action or transaction you might go through in your day, if something good happens because you chose that brand or because you know,…”

Gene Case · 52:22
#philanthropy#consumer impact#democratization#giving

Story· 3

Story02:19

How a Mission to Empower People Led Jean Case from Government to AOL

Case describes an unconventional career that began with plans to become a lawyer, moved through government public affairs, and then entered the earliest online-service industry. Her consistent thread was a desire to empower people, which made democratized access to information and communication more compelling than a conventional career path.

  • Case initially expected to become a lawyer
  • Her personal true north was empowering people
  • She moved from government into an early online-service startup
  • Technology offered a way to democratize access to ideas and communication

“Sort of my true north was empowering people.”

Gene Case · 03:08

“the opportunity to democratize access to ideas and information and communication is just too exciting”

Gene Case · 04:07
#career#technology#aol#empowerment
Story07:50

After AOL's Rocket-Ship Rise, Case Wondered Whether Her Best Days Were Over

AOL grew from a service entering a market where fewer than three percent of Americans were online to a company valued at $160 billion at its merger. Case recalls wondering whether such an extraordinary professional experience could ever be matched, then finding equal or greater energy in the Case Foundation's mission.

  • Fewer than three percent of Americans were online when AOL launched
  • AOL's public-market valuation began around $70 million
  • The company was valued at $160 billion at the merger
  • Case found renewed purpose through philanthropic work

“less than three percent of Americans were online, and they were only online one hour a week a week.”

Gene Case · 08:08

“I think for anyone who gets a rocketship ride, you worry your best days are over”

Gene Case · 09:44
#aol#career transition#purpose#internet
Story46:08

How $4 Million in Giving Platforms Helped Enable $5 Billion in Donations

The Case Foundation invested about $4 million across three early technology-enabled giving platforms to test whether small donations could scale. Case says those platforms subsequently facilitated more than $5 billion in giving, demonstrating how aggregated micro-donations can become economically powerful.

  • The foundation backed three early giving platforms
  • Its investment totaled roughly $4 million
  • The platforms later facilitated more than $5 billion in giving
  • Small donations become powerful when aggregated

“So we put about four million dollars of investment into three different giving platforms. To date, that's yielded over five billion in giving”

Gene Case · 46:25

“small amounts, when taken together, can do powerful things”

Gene Case · 46:59
#microgiving#philanthropy#crowdfunding#technology

Tool· 1

Tool21:49

How Blendor Uses Blind Résumés to Reduce Hiring Bias

Case profiles Blendor, founded by Stephanie Lampkin, as an impact company that removes identity signals from résumé data. The approach helps technology employers assess accomplishments without cues that can activate implicit bias, similar to blind auditions used by orchestras.

  • The system obscures gender and background indicators
  • Reviewers see candidates' accomplishments rather than identity cues
  • The product targets implicit bias in résumé screening
  • Case reports changed hiring ratios at participating technology companies

“this blinds that data out of the resume, so you're really just getting the pure accomplishments of the candidates.”

Gene Case · 22:21

“it's had a dramatic impact in the companies they've worked with”

Gene Case · 22:27
#hiring#bias#diversity#technology

Takeaway· 2

Takeaway41:48

What Separates Millennial Idealism from Earlier Generations

Case says younger generations have always been idealistic, but millennials distinguish themselves by turning idealism into concrete activism. That action appears in the companies they create, the employers they choose, and community work they pursue outside their primary jobs.

  • Idealism among young people is not new
  • Millennials translate beliefs into companies, careers, and community action
  • Employers need a credible social role to attract and retain talent
  • Disillusionment can provoke greater participation rather than withdrawal

“they are at work turning their idealism into activism”

Gene Case · 44:03

“They have ideas, They have real resource and things they can bring forward to make a difference if we engage them and make them part…”

Gene Case · 45:25
#millennials#activism#workplace#values
Takeaway56:35

You Do Not Need an Impact Job to Become a Changemaker

Case advises early-career people to assess the impact they can create from any role. Traditional companies and major brands may offer especially powerful leverage when mission-driven employees bring radical ideas into institutions with large resources and reach.

  • Ask what impact is possible within the role
  • Change-oriented work is not limited to nonprofits or impact companies
  • Traditional institutions need internal changemakers
  • Large brands can amplify mission-driven thinking

“some of the ways you can most dramatically change the world is to go to traditional places and be the change maker within”

Gene Case · 57:07

“We need big brands, you know, having those kind of radical thinkers inside”

Gene Case · 57:11
#career advice#changemakers#purpose#intrapreneurship