MMasters in Business
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Yuval Noah Harari17 March 2017

Interview With Yuval Noah Harari: Masters in Business (Audio)

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13Insights

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 3

Myth Buster09:28

Why Agriculture Made Life Harder for the Average Person

Harari challenges the assumption that settled agriculture immediately improved human welfare. Peasants often worked harder, ate less varied diets, encountered more infectious disease, and suffered greater exploitation than hunter-gatherers.

  • Agricultural labor was often monotonous and physically demanding.
  • Reliance on a few crops reduced dietary variety.
  • Dense settlements and domesticated animals supported epidemics.
  • Agriculture intensified class and gender inequality.
  • Average living standards improved much later than civilization itself.

“for most people, it made things worse.”

Yuval Noah Harari · 10:05

“the life of the average person got worse instead of better as a result of the agricultural revolution.”

Yuval Noah Harari · 12:04
#agriculture#human history#inequality#health
Myth Buster14:24

Cognitive Dissonance May Be a Feature of Culture, Not a Failure

Harari argues that human legal, religious, and moral systems are never fully coherent. The ability to hold contradictory ideas allows societies to preserve systems that would otherwise collapse under demands for perfect consistency.

  • Human value systems contain unavoidable contradictions.
  • Religious systems reconcile omnipotent gods with independent evil.
  • Biology questions free will while courts rely on it.
  • People switch conceptual models across institutional contexts.

“unless we had this ability of cognitive dissonance, we could not have had any culture or any human human generated a code book.”

Yuval Noah Harari · 15:14

“we think in different ways when we are in the hospital or when we are in the courtroom.”

Yuval Noah Harari · 16:32
#cognitive dissonance#culture#free will#religion
Myth Buster31:38

Artificial Intelligence Is Not Artificial Consciousness

Harari rejects science-fiction narratives that treat intelligence and consciousness as interchangeable. Machines have advanced dramatically at solving problems, but he says there has been no comparable evidence of machines acquiring subjective feelings.

  • Intelligence is the ability to solve problems.
  • Consciousness is the ability to feel subjective experiences.
  • AI progress does not demonstrate artificial feeling.
  • Science-fiction plots often collapse two separate concepts.

“Intelligence is the ability to solve problems. Consciousness is the ability to feel things like joy and sadness and pain and pleasure.”

Yuval Noah Harari · 32:06

“there has been exactly zero development in artificial consciousness.”

Yuval Noah Harari · 32:21
#artificial intelligence#consciousness#technology#science fiction

Hot Take· 4

Hot Take24:10

Why Evolution Challenges the Idea of an Unchanging Soul

Harari defines the traditional Christian soul as an unchanging essence persisting through life and beyond death. He argues that such an entity conflicts with evolutionary change and raises an unanswered boundary question: at what evolutionary point would souls have appeared?

  • An unchanging soul has not been demonstrated scientifically.
  • Evolution explains traits through incremental change.
  • It is unclear which ancestral species would first possess souls.
  • Harari links this conflict to resistance against evolutionary theory.

“We have absolutely no evidence that such a thing exists.”

Yuval Noah Harari · 24:43

“When exactly was the magical moment when a small genetic change led to the emergence of an everlasting entity.”

Yuval Noah Harari · 27:09
#evolution#soul#religion#science
Hot Take27:38

Facts Rarely Overturn Beliefs Rooted in Community Identity

Harari argues that beliefs are often shaped more strongly by community and religious identity than by classroom evidence. Because humans think through stories, factual correction alone usually cannot displace an emotionally and socially embedded narrative.

  • Community identity heavily influences belief formation.
  • Religious education often precedes a child's capacity for critical evaluation.
  • Humans naturally organize understanding through stories.
  • Effective persuasion must contend with the story supporting a belief.

“Usually beliefs come before facts”

Yuval Noah Harari · 28:38

“you cannot fight a good story just with facts. It won't work.”

Yuval Noah Harari · 29:27
#beliefs#identity#storytelling#persuasion
Hot Take43:22

Why the Next Religions May Come from Silicon Valley

Harari argues that technology companies produce ethics and philosophies as well as tools. He expects new techno-religions to revive traditional promises of prosperity, happiness, peace, and eternal life while claiming technology can deliver them on Earth.

  • Technology companies shape values as well as products.
  • Techno-religions relocate salvation from an afterlife to earthly life.
  • Technology may promise happiness, peace, prosperity, and longevity.
  • Silicon Valley may become more religiously consequential than Jerusalem.

“I think the most interesting place in the world from a religious perspective is not Jerusalem. It's Silicon Valley.”

Yuval Noah Harari · 43:32

“They produce new ethics, they produce new new philosophies, and eventually they'll even produce new techno. Religions”

Yuval Noah Harari · 44:01
#silicon valley#technology#religion#philosophy
Hot Take49:38

Manipulating the Mind Could Trigger an Internal Ecological Collapse

Harari warns that humanity may soon gain powerful tools for engineering bodies, brains, and minds without understanding consciousness. He compares this risk to ecological damage caused by manipulating external nature without understanding whole ecosystems.

  • Human understanding remains small relative to its ignorance.
  • The mind and consciousness remain fundamental mysteries.
  • Biotechnology may provide manipulation before comprehension.
  • Interventions could destabilize an internal mental ecosystem.
  • External ecological damage offers a warning analogy.

“We have an ocean of ignorance with a few islands that we know what's happening there.”

Yuval Noah Harari · 49:58

“We'll start manipulating our bodies and brains with very little understanding of what this is doing to our internal ecosystem, and the result might be…”

Yuval Noah Harari · 51:04
#consciousness#bioengineering#risk#human future

Explainer· 2

Explainer17:15

How Other People's Demand Can Make a Useless Object Valuable

An object can acquire value even for people who do not personally want it when they know someone else will trade useful goods for it. Harari uses gold and an imagined alien demand for onion peels to explain how connected markets spread and equalize valuations.

  • Personal utility is not required for exchange value.
  • Expected resale demand can create local demand.
  • Trade connects regional beliefs about value.
  • Supply and demand push prices toward alignment.

“you don't need to believe it yourself. It's enough if somebody else believes in it, because you know that you can trade it for things…”

Yuval Noah Harari · 17:28

“once trade connects to different regions, they're supply and demand naturally leads to prices equalizing.”

Barry Ritholtz · 18:29
#gold#trade#value#markets
Explainer22:06

Why Science Can Observe the Brain but Not Another Person's Mind

Harari distinguishes observable neural activity from subjective experiences such as love, pain, and joy. Researchers can inspect brains and behavior, but direct access to subjective experience is limited to one's own mind, where objective observation is especially difficult.

  • The brain is treated as the substrate of mind, not the experience itself.
  • Subjective feelings cannot be observed directly in another person.
  • First-person introspection is difficult to make objective and systematic.
  • This access problem limits scientific understanding of consciousness.

“You can access the brain, but the brain isn't the mind.”

Yuval Noah Harari · 22:44

“The mind is the subjective experiences, the experience of love and hate and joy and pain.”

Yuval Noah Harari · 23:00
#consciousness#mind#brain#science

Story· 1

Story44:51

The Research That Led Harari to Become Vegan

Researching agricultural and industrial history led Harari to focus on scientific evidence that mammals and birds experience pain, fear, and emotion. He describes dairy production as systematically separating mothers from offspring and says recognizing that suffering made him unwilling to participate.

  • Animal consciousness and emotion are not unique to humans.
  • Industrial farms often treat sentient animals as production machines.
  • Dairy depends on repeated pregnancy and calf separation.
  • Harari became vegan after researching these systems.

“all mammals, all birds, they have consciousness, they have feelings, they have emotions, they can feel pain, they can feel fear, they can feel depression.”

Yuval Noah Harari · 45:42

“I don't know how to stop it, but I don't want to be part of it.”

Yuval Noah Harari · 47:22
#veganism#animal welfare#dairy#consciousness

Tool· 1

Tool41:01

Harari's Two-Hour Daily Practice for Escaping Digital Distraction

Harari practices Vipassana meditation for two hours each day and attends annual silent retreats lasting thirty to sixty days. He describes meditation as a way to observe present reality directly after spending much of the day distracted by digital stimuli.

  • Harari meditates for two hours daily.
  • He attends extended annual retreats.
  • The practice emphasizes present-moment observation.
  • Meditation counterbalances email, social media, and other distractions.

“I do the Passana meditation for two hours every day repeated.”

Yuval Noah Harari · 41:14

“For me, it's a it's a way to really get in touch with reality as it is.”

Yuval Noah Harari · 42:00
#meditation#vipassana#attention#digital distraction

Takeaway· 2

Takeaway13:27

Civilizational Progress Depends on Whose Life You Measure

Cities can look like extraordinary progress when judged through philosophy, theater, and elite culture. The same society appears very different from the perspective of an enslaved laborer, making viewpoint and metric essential to historical evaluation.

  • Elite cultural achievement is not the same as broad welfare.
  • Every claim of progress embeds a metric.
  • Historical analysis should include the people bearing its costs.

“Well, that depends on your viewpoint and on your metric.”

Yuval Noah Harari · 13:52

“But if you think about it from the viewpoint of a slave woman, uh, working to death in some field that belongs to Socrates, then…”

Yuval Noah Harari · 14:09
#progress#cities#inequality#history
Takeaway38:46

Why Harari Calls Brave New World the Century's Most Prophetic Novel

Harari praises Aldous Huxley's novel for anticipating a consumerist society organized around happiness, drugs, and biological manipulation rather than only police repression. Its ambiguity makes it especially profound because the depicted world is not clearly a utopia or dystopia.

  • Huxley anticipated consumerism as a system of control.
  • The novel centers happiness as society's highest value.
  • Drugs and bioengineering shape human behavior.
  • Its moral ambiguity deepens its treatment of happiness and suffering.

“I think is the best science fiction book of the twentieth century, and certainly the most prophetic.”

Yuval Noah Harari · 38:55

“it's never really clear whether it's dystopia or utopia”

Yuval Noah Harari · 39:34
#brave new world#science fiction#consumerism#happiness