Smart Beta Is Mostly a Marketing Term
Dorsey says smart beta is commonly used as a label for anything that is not capitalization weighted. His stricter interpretation is a portfolio assembled by explicit rules that determine which ingredients belong together, much like a chef selecting components for a meal.
- The industry often defines smart beta by what it is not.
- Alternative weighting alone does not make a portfolio intelligently designed.
- Rules should govern how the selected assets fit together.
- ETFs provide ingredients; the manager still has to assemble the portfolio.
“smart beta really is a marketing term.”
“the way I look at smart beta is things that are rules based”