Equivalent Numbers Do Not Produce Equivalent Decisions
Mathematically identical choices can generate different responses when framed as survival versus mortality. Irrelevant anchors, including phone-number digits, also shift numerical estimates even when people know the numbers are unrelated.
- Positive and negative frames change choices without changing probabilities
- Emotional reaction often replaces mathematical comparison
- Irrelevant numbers can anchor later estimates
- Education about anchoring does not reliably eliminate it
“we're not doing the math right, We're reacting with our affect or emotion”
“you can do an hour lecture on anchoring and do another experiment on it and it still works.”