MMasters in Business
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Louise Yamada23 November 2016

Interview With Louise Yamada: Masters in Business (Audio)

4Frameworks
11Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 2

Hot Take15:13

Progress for Women Can Slip When Attention Fades

Yamada says women remained a small share of technical analysts despite increased interest and mentoring. Drawing on a classmate's account of the Newsweek discrimination case, she warns that gains can recede when sustained attention ends.

  • Women were present in technical analysis early in Yamada's career
  • Women still represented a relatively small percentage of technicians
  • The Market Technicians Association supported mentoring efforts
  • Progress needs continued attention rather than a temporary campaign

“there weren't a lot of women more today. But still it's a relative. Numerically, it's it's not a big percentage of of technicians are women.”

Louise Yamada · 16:17

“as soon as the attention fades, history tells us you're some progress might be allowed.”

Louise Yamada · 17:49
#women in finance#mentoring#wall street
Hot Take59:59

Technology Makes Traditional Productivity Measures Look Obsolete

Yamada argues that conventional productivity models miss technology's intangible gains and compression of time. She maps intangible knowledge benefits and shrinking tangible inputs into formulas meant to show why output can rise with fewer people and materials.

  • Technology companies can produce more with fewer employees
  • Intangible knowledge benefits are difficult to measure
  • Tangible costs and raw-material needs can shrink
  • Technology compresses the time required to produce output
  • Yamada believes official models understate the resulting productivity

“the technologically efficient corporations have fewer employees, they need lower costs, fewer in different raw materials”

Louise Yamada · 1:01:35

“the time element is very small and your productivity is soaring.”

Louise Yamada · 1:03:01
#productivity#technology#economic models

Explainer· 3

Explainer02:11

Technical Analysis Tracks the Battle Between Buyers and Sellers

Louise Yamada defines technical analysis as the study of supply and demand through price. Accumulation can develop into an uptrend, while distribution can develop into a downtrend.

  • Technical analysis follows price rather than company fundamentals
  • Accumulation indicates buying demand
  • A higher high followed by a higher low defines an uptrend
  • A downtrend reflects sellers limiting rallies

“technical analysis is really the study of supply and demand in the marketplace”

Louise Yamada · 02:16

“a trend up trend is a higher high followed by a higher low”

Louise Yamada · 03:21
#technical analysis#supply and demand#trends
Explainer04:25

Why Price Can Move Before the News Arrives

Yamada argues that market participants can act before public news is released, so price may already reflect some or all of the coming information. This is why a stock's reaction can diverge from the headline fundamentals announced that day.

  • Market price can discount future information
  • Strong reported earnings do not guarantee the day's low
  • A dividend cut does not guarantee the day's high
  • Technical weakness can warn of later fundamental news

“a lot of the news that eventually comes out is either partially or fully reflected in the price before the news itself is released.”

Louise Yamada · 04:52

“the technicals are going to help you when the fundamentals could be fabulous and the price starts going down or breaking through support”

Louise Yamada · 07:33
#market efficiency#price#fundamentals
Explainer28:10

High-Frequency Trading May Be Producing More False Breakouts

Yamada says technical analysts have observed more false breakouts and breakdowns as computerized trading became a larger force. A price can escape a range, return inside it, and sometimes later break in the opposite direction.

  • Computerized trading makes buying and selling instantaneous
  • Yamada reports more false breakouts and breakdowns
  • A move outside a range is false if price returns to that range
  • The eventual valid move can occur in the opposite direction
  • Yamada presents HFT as a possibility rather than a proven cause

“we have been seeing more and more false breakouts and false breakdowns.”

Louise Yamada · 29:22

“sometimes we've seen them break to the downside and enter a bear market.”

Louise Yamada · 29:48
#high frequency trading#false breakouts#market structure

Story· 2

Story09:26

What Technicians Lost When Charts Stopped Being Drawn by Hand

Yamada recalls plotting point-and-figure and regular charts by hand. Following each update made the breadth and duration of major tops and bottoms more noticeable than simply calling up a completed computer chart.

  • Technicians once updated large chart libraries manually
  • Daily plotting forced close observation of developing structures
  • Long tops in drug and consumer stocks warned before technology peaked
  • Automation improves access but can reduce attention to pattern development

“they used to do these charts day by day, by hand, by hand.”

Barry Ritholtz · 09:26

“when you're looking at it day by day, you're noticing things that you don't see if you're just letting the computer draward for you”

Louise Yamada · 11:02
#charting#market history#pattern recognition
Story18:12

Clients Rebuilt Yamada's Research Shop After Citigroup Closed It

When Citigroup disbanded technical research in 2005, Yamada and her colleagues had only a short period to leave. Clients asked them to continue, supplied office space, and paid subscriptions upfront, helping the independent firm open within months.

  • Citigroup disbanded the entire technical-research operation
  • Clients objected to losing the service
  • One client offered office space
  • Another paid subscriptions upfront
  • The independent shop opened in October after a February or March departure

“the clients, um really rebelled”

Louise Yamada · 18:40

“we had a client who gave us a couple of subscriptions upfront, which helped us open our doors.”

Louise Yamada · 19:01
#entrepreneurship#client demand#research business

Q&A· 1

Q&A1:08:22

Do ETFs Suppress the Movement of Their Component Stocks?

Yamada is uncertain how ETF growth will change markets, but questions whether basket trading constrains individual component movement. She notes that a portfolio manager was searching for companies outside major ETFs because they might behave differently.

  • ETF baskets trade groups of stocks together
  • The long-term market effect was unclear to Yamada
  • A portfolio manager screened for companies absent from ETFs
  • Flows were moving from mutual funds toward lower-cost ETFs
  • Passive allocation may create a persistent source of demand

“if you have a basket of stocks and in E t F you are essentially preventing the individual movement of each of those component members.”

Louise Yamada · 1:08:33

“what they're doing is looking for companies that are not in any of the e t f s because they're very interesting.”

Louise Yamada · 1:08:55
#etfs#passive investing#market structure

Takeaway· 3

Takeaway37:06

Yamada Reads the News Only After Studying the Market

Yamada reads newspapers on her journey home rather than before work. She wants mornings for observing price and avoids being influenced by information she regards as already old.

  • She reviews news late in the day
  • She reads the Times and Wall Street Journal on the train home
  • Morning time is reserved for market observation
  • Delaying news reduces outside influence on her analysis

“I tend to read the news late in the day and so's already happen.”

Louise Yamada · 37:20

“I don't want to be influenced by stuff I know is old anyway”

Louise Yamada · 37:39
#news#research process#decision making
Takeaway1:12:14

Take Technical Analysis Into Any Finance Career

For a graduate considering technical analysis, Yamada recommends finding a role with a money manager. Even for someone pursuing fundamental analysis, she views technical skill as useful across the financial world.

  • Technical analysis is a transferable finance skill
  • A money manager may provide a practical career setting
  • Fundamental and technical analysis can be combined
  • The skill can travel across different financial roles

“if you had any interest in doing fundamental work, learn the technicals and take it with you to any part of the financial world that…”

Louise Yamada · 1:12:41
#career advice#technical analysis#finance careers
Takeaway1:12:55

Yamada's Biggest Investing Lesson: Hold the Major Trend

After decades in markets, Yamada says she wishes she had held major trends longer. Her own son points out that she sometimes fails to follow that advice, and she cites selling Netflix after only a small gain.

  • Long-term winners can be sold too early
  • Knowing a rule does not guarantee following it
  • The major trend matters more than a small early profit
  • Yamada uses Netflix as her example of missed upside

“what I would want to learn from the years that I've been in the market is to hold on to the major trend.”

Louise Yamada · 1:13:22

“My son always says to me, Mom, why don't you follow your own advice?”

Louise Yamada · 1:13:28
#trend following#investing lessons#behavior