Pixar—not Apple—First Turned Steve Jobs Into a Billionaire
Levy argues that Pixar was not a minor interlude between Jobs’s two periods at Apple. Its IPO and Toy Story transformed a roughly $50 million personal investment into immense wealth, restored Jobs’s confidence, and gave him deep experience spanning technology and entertainment.
- Jobs had endured a long period without an obvious hit.
- He personally continued funding Pixar when other options were scarce.
- Pixar’s success restored wealth, status, and confidence.
- Entertainment experience later mattered to Apple’s work in music, television, and film.
“If it wasn't for Pixar, we wouldn't be talking about Steve Jobs.”
“he was the only CEO that had great sort of mastery over both industries,”