MMasters in Business
← All episodes
08 April 2016

Interview With Keith Ross: Masters in Business (Audio)

3Frameworks
14Insights

Listen

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 3

Myth Buster04:02

What the Flash Crash Revealed About Market Recovery

Discussing the May 2010 flash crash, Ross resists treating high-frequency traders as the sole cause and points to an already bearish macro environment plus withdrawn participation. He emphasizes that a five-second pause in E-mini futures let the market recalibrate and that the event was largely over within an hour.

  • Ross calls HFT firms convenient scapegoats
  • The macro environment was already bearish
  • Participation withdrew dramatically
  • A five-second futures pause preceded rapid recalibration

“Both cases. The macro environment was very, very bearish”

Keith Ross · 04:31

“after a five second pause in the many futures, the whole market was able to recalibrate, reassess”

Keith Ross · 04:51
#flash-crash#hft#market-resilience
Myth Buster10:07

Why Ross Rejects the Zero-Sum View of Capital Markets

Ross separates wealth creation in capital markets from the cost of executing a trade. He argues that businesses can create or destroy wealth and that modern investors face tighter spreads and lower commissions than in earlier market structures, even if intermediaries still earn from execution.

  • Capital markets can create and destroy wealth
  • Execution costs are distinct from investment gains
  • Older markets had wider spreads and higher commissions
  • Ross says retail trading conditions improved overall

“The capital markets are not zero sum the capital markets can create wealth and wealth can be destroyed in them.”

Keith Ross · 10:11

“retail has never had it better.”

Keith Ross · 11:22
#capital-markets#execution-costs#retail-trading
Myth Buster23:22

Market Fragmentation Can Also Be Redundancy

Asked about dozens of exchanges and dark pools, Ross acknowledges that fragmented fills complicate execution but identifies two benefits. Multiple venues provide redundancy when one exchange fails, while competition from alternative trading systems pushes exchanges to innovate and lowers costs.

  • Fragmentation can make large fills harder
  • Multiple venues provide operational redundancy
  • Alternative venues force exchanges to compete
  • Competition has driven costs down, according to Ross

“One is it actually is redundancy if you look at it a different way.”

Keith Ross · 24:08

“Innovation has come through a t S S has forced the stock exchanges to compete with each other again, has driven costs down”

Keith Ross · 24:25
#fragmentation#exchanges#redundancy

Hot Take· 4

Hot Take15:09

Keith Ross Says Flash Boys Shows Only One Side

Ross praises Michael Lewis as a storyteller but disputes using Flash Boys as a complete account of market structure. His criticism is that the book follows Brad Katsuyama's perspective without interviewing exchanges, other alternative trading systems, high-frequency traders, or electronic-algorithm practitioners.

  • Ross calls the story fascinating
  • He distinguishes narrative from a market-structure study
  • He says major participant groups were not consulted
  • He rejects the broad headline that markets are rigged

“Fascinating story. I'm a Michael Lewis fan. He writes great novels. But it's a novel.”

Keith Ross · 15:36

“So it's one view from one person, and I don't think it's a whole picture of the marketplace.”

Keith Ross · 16:35
#flash-boys#market-structure#michael-lewis
Hot Take20:29

Ross's One-Page Answer to Systemic Trading Risk

Ross says electronic trading adds a different form of systemic risk, but the deeper divide is between centrally cleared and over-the-counter trades. He argues that a central counterparty can see and manage participant risk, and provocatively reduces his preferred version of Dodd-Frank to a universal central-clearing requirement.

  • Systemic risk predates electronic trading
  • Listed and cleared venues functioned through the crisis in Ross's account
  • Over-the-counter trades lacked a central counterparty
  • Ross advocates central clearing across trade types

“The central counterparty is the to me, the lynchpin of creating eliminating systemic risk”

Keith Ross · 21:36

“Everyone has to centrally clear their trades, no matter what they are”

Keith Ross · 21:51
#systemic-risk#central-clearing#dodd-frank
Hot Take27:30

Ross Defends Payment for Order Flow

Ross says retail brokers report improving wholesaler metrics such as price improvement, speed, and fill quality. He characterizes payment for order flow as one way to allocate the spread captured by a dealer and links it to collapsed retail commissions, while acknowledging that the wholesaler still earns from the trade.

  • Retail brokers track execution-quality metrics
  • Ross says those metrics improved over time
  • Payment reallocates part of dealer spread capture
  • The consumer may see a zero-commission trade

“Payment for order flow is just a different way of giving that spread capture to the dealer.”

Keith Ross · 28:33

“Commissions have collapsed for retail folks.”

Keith Ross · 28:45
#payment-for-order-flow#retail-brokers#commissions
Hot Take1:08:18

A Trading Kill Switch Can Create Its Own Damage

Ross recounts a Hong Kong exchange official's concern that an exchange may lack the broker-level knowledge needed to shut down a participant safely. Without understanding the participant's positions, resources, and related trades, a kill switch intended as protection could force severe losses.

  • An exchange may not know a participant's full position
  • The broker-dealer has more financial context
  • Forced shutdown can crystallize losses
  • Safety controls require attention to unintended consequences

“We may be forcing them to take incredible losses with a kill switch.”

Keith Ross · 1:08:45

“You've got to be really careful with these things, be because the unintended consequences can really be an issue.”

Keith Ross · 1:08:56
#kill-switches#risk-controls#unintended-consequences

Explainer· 4

Explainer02:01

High-Frequency Trading Is Computerized Market Making

Ross defines high-frequency trading as ordinary trading performed by computers from trade identification through execution. He argues that most firms in the category act as passive liquidity providers seeking to capture the bid-ask spread, and credits electronic trading with tighter spreads and lower commissions.

  • Computers identify and execute trades
  • Most HFT firms provide passive liquidity, according to Ross
  • The business model captures the bid-ask spread
  • Ross links electronic trading to lower execution costs

“High frequency trading is just regular trading by computers instead of humans clicking a mouse.”

Keith Ross · 02:10

“the vast majority of high frequency traders are passive liquidity providers.”

Keith Ross · 02:34
#hft#liquidity#market-making
Explainer18:58

The Service Behind the Bid-Ask Spread

Ross frames liquidity provision as a service rather than a novel extraction imposed by electronic traders. Someone must stand ready to take the other side when an investor wants to transfer risk, and that intermediary earns the spread; computers have changed the speed and precision, not the underlying function.

  • Continuous trading requires a counterparty
  • Liquidity providers absorb transferred risk
  • The bid-ask spread pays for that service
  • Technology changed the players more than the game

“liquidity provision is a service.”

Keith Ross · 19:01

“So it's not that the game has changed, just the players have changed.”

Keith Ross · 19:22
#liquidity#bid-ask-spread#market-making
Explainer32:21

Colocation Is the Digital Version of a Good Spot in the Pit

Ross traces today's exchange-server colocation back to traders competing for advantageous physical positions beside brokers in old trading pits. Electronic venues can equalize cable distance inside colocation, but firms outside it remain slower; for high-speed firms, the resulting competition becomes an arms race against each other.

  • Physical location mattered before electronic trading
  • Some venues equalize cable distance to matching engines
  • Firms outside colocation face a latency disadvantage
  • High-speed firms compete to avoid being the slower victim

“So it's not new, it's just got a different shape.”

Keith Ross · 33:01

“This is a giant arms race is what's what's actually happen.”

Keith Ross · 34:05
#colocation#latency#trading-pits
Explainer43:06

Knife-Point Liquidity Can Vanish in a Fast Move

Ross describes modern liquidity as clustered only a tick or two from the current market. Providers can adjust through a gradual move, but a sudden jump looks like unknown information to their models, causing them to back away and leaving a vacuum beyond the narrow band of quotes.

  • Liquidity clusters close to the current price
  • Gradual moves give models time to adjust
  • Sudden moves signal possible unknown information
  • Providers retreat and create a price vacuum

“we have what some of the academics called knife point liquidity.”

Keith Ross · 43:36

“they assume that there's some news out that they don't understand or the model doesn't understand, so they back away, and that creates the vacuum.”

Keith Ross · 43:59
#knife-point-liquidity#volatility#market-depth

Story· 1

Story49:19

Getco's Shift From Trading Firm to Technology Shop

Ross says Getco changed its internal identity from a trading shop to a technology shop operating in trading. The firm elevated its technology staff, and improvements in speed and system quality translated directly into better financial performance during that stage of electronic market development.

  • Getco reframed itself as a technology company
  • The firm increased emphasis on technologists
  • Traders understood technology's importance
  • Better and faster systems increased profits

“we were really a technology shop, not that happened to be in the trading space”

Keith Ross · 49:35

“every time you got better and faster, you made more money.”

Keith Ross · 50:03
#getco#technology#organizational-change

Tool· 1

Tool1:03:46

The Book Ross Recommends for Pessimists

Ross recommends Matt Ridley's The Rational Optimist to people who think the world is deteriorating. He summarizes its case through measurable trends such as lifespan, healthcare, war, murder, and crime, arguing that vivid headlines obscure broad historical improvement.

  • Ross recommends The Rational Optimist
  • The book evaluates progress through long-run metrics
  • Negative headlines can distort historical comparison
  • Ross agrees that ordinary modern life exceeds past elite comfort in many ways

“The one that I decided I want to tout is called the Rational Optimist.”

Keith Ross · 1:03:53

“His argument is, we've never there's never been a better time to be alive.”

Keith Ross · 1:04:11
#books#optimism#historical-progress

Takeaway· 1

Takeaway29:09

Why Disruptive Trading Is Easier to Police Than Spoofing

Ross says spoofing and layering are difficult to define because both labels depend on proving intent. He considers disruptive trading a more practical regulatory focus because authorities can examine harmful behavior without first proving what the trader meant to do.

  • Spoofing implies an intent not to trade
  • Orders may still be backed by required capital
  • Intent is difficult to establish and prosecute
  • Disruptive conduct can be assessed more directly

“But what they did define over a year ago was disruptive trading.”

Keith Ross · 30:10

“I think that's much easier to focus on because it doesn't necessarily imply intent.”

Keith Ross · 30:13
#spoofing#regulation#market-manipulation