MMasters in Business
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James Gleick30 November 2016

Interview With James Gleick: Masters in Business (Audio)

2Frameworks
15Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster09:57

Why Time Travel Did Not Exist Before H. G. Wells

Gleick argues that time travel is a surprisingly recent idea, not an ancient human archetype. Earlier stories contained visions of the future or characters sleeping into another era, but Wells introduced volitional transport to a chosen point in the past or future.

  • The English phrase “time travel” was not previously used
  • Ancient myths and earlier literature contained only precursors
  • Rip Van Winkle reaches the future without choosing to travel there
  • Wells introduced a machine controlled by a traveler

“Time travel didn't exist. The words the words literally were not used in English.”

James Gleick · 10:07

“until H. G. Wells, nobody imagined a machine or any other method where you could choose to transport yourself to another place in time”

James Gleick · 11:21
#time travel#h.g. wells#literature#history of ideas

Hot Take· 2

Hot Take20:44

Why Chaos Theory Is Not a Stock-Market Magic Trick

Financial markets share features with chaotic systems, including nonlinear behavior and sensitivity to starting conditions. Gleick nevertheless remains skeptical that recognizing those parallels produces a durable trading advantage or reliable money-making formula.

  • Markets can behave nonlinearly
  • Small changes may produce outsized outcomes
  • Chaos researchers have tried applying the theory to markets
  • Conceptual similarity does not guarantee predictive power
  • A successful trading method would likely remain private

“some of the chaos scientists who I wrote about in that book all those years ago, try to apply k Us theory to the markets”

James Gleick · 21:52

“Personally, I'm a little bit skeptical.”

James Gleick · 22:02
#markets#chaos theory#investing#forecasting
Hot Take31:19

Magical Access to Information Has Not Made Us Smarter

Modern devices give ordinary people abilities that would have appeared magical to previous generations. Gleick stresses that access is not intelligence: the same systems create new errors, fragment attention, and demand greater humility about what users actually know.

  • Modern communication powers would astonish earlier generations
  • Access to knowledge is not equivalent to greater intelligence
  • New media create new sources of error
  • Information abundance can intensify attention problems
  • Humility remains necessary despite better tools

“We have what would have looked to our grandparents like the magical abilities to access one another there and to access sources of information.”

James Gleick · 31:51

“we don't necessarily feel any smarter, and that's good because we aren't any smarter.”

James Gleick · 32:03
#information overload#attention#knowledge#technology

Explainer· 7

Explainer14:43

How the Industrial Revolution Made the Future Imaginable

Before rapid technological change, many people reasonably expected their descendants to live much as their ancestors had. Railroads, telegraphs, and accelerating invention made change visible within a lifetime, creating a new cultural interest in futurity.

  • Stable technology made the future seem like a continuation of the present
  • Industrialization made social and technical change visible
  • Railroads transformed landscapes and expectations
  • The telegraph demonstrated seemingly instantaneous communication
  • Visible acceleration encouraged speculation about the distant future

“There was a new ability to imagine the future and a new interest in the future that depended on the Industrial Revolution and then the…”

James Gleick · 14:46

“They could see their lives changing right in front of them, and then they could start to wonder and get excited about how life was…”

James Gleick · 15:41
#industrial revolution#futurity#technology#social change
Explainer15:54

Railroads and Telegraphs Turned Time into Infrastructure

Rail travel made accurate clocks across distant cities operationally necessary, while the telegraph made electrical synchronization possible. Gleick connects this new technological environment to Einstein’s interest in moving clocks and the foundations of relativity.

  • Local solar time was sufficient when travel took days
  • Railroads created a practical need for coordinated time
  • Telegraphs synchronized clocks across great distances
  • Clock-synchronization patents formed part of Einstein’s environment
  • Moving clocks became a consequential physics question

“The telegraph made it possible to synchronize clocks electrically across great distances, which had never been possible before.”

James Gleick · 16:19

“as a patent clerk, he was reading patents that had to do with synchronizing clocks”

James Gleick · 17:04
#time zones#railroads#telegraph#einstein#relativity
Explainer19:23

The Butterfly Effect Sets a Hard Limit on Weather Forecasting

Edward Lorenz showed that weather is technically chaotic: tiny perturbations can grow into radically different outcomes. This sensitivity to initial conditions explains why better computing alone cannot make long-range weather forecasts perfectly reliable.

  • Weather is a chaotic system in a technical sense
  • Small perturbations can amplify rather than dissipate
  • A butterfly’s wing is an illustration of sensitivity to initial conditions
  • The result required mathematical proof
  • Computing power cannot eliminate the underlying instability

“it's so unstable and so subject to small perturbations that the flapping of a butterfly's wing in one part of the globe at one instant…”

James Gleick · 19:46

“it's why to this day, weather forecasting, no matter how powerful our computers get, is such an imperfect science.”

James Gleick · 20:36
#chaos theory#weather#butterfly effect#forecasting
Explainer23:32

Why One Bit Is the Smallest Amount of Information

Modern information theory treats information as something measurable across media such as books, photographs, audio, and video. Its smallest unit is the binary bit because no distinction can contain less information than a choice between two states.

  • Information can be quantified across different media
  • A bit represents an on-or-off or yes-or-no distinction
  • Binary encoding supports complex communication and computation
  • Measurement requires a defined unit
  • One bit is the minimum discrete amount

“It's the bit, right, That's a fundamental particle, on or off, yes or no.”

James Gleick · 23:47

“It's one bit. There can't be any less than that.”

James Gleick · 24:56
#information theory#bits#binary#computing
Explainer25:03

The Alphabet Was Information Technology Too

Gleick widens the category of information technology beyond computers and the internet. Radio, telegraphy, printing, writing, and even the alphabet all changed how humans processed, transmitted, and stored information.

  • Information technology predates electronic devices
  • The printing press scaled storage and transmission
  • The telegraph changed communication speed
  • The alphabet altered human information processing
  • Different technologies can be compared through shared information functions

“the printing press was an information technology”

James Gleick · 25:51

“the invention of the alphabet changed the way human beings process, transmit, and store information.”

James Gleick · 25:57
#information technology#alphabet#printing press#communication
Explainer26:35

Why Wikipedia’s Caretakers Usually Outlast Its Vandals

Wikipedia remains remarkably accurate despite allowing broad public editing. Gleick and Ritholtz attribute this to an asymmetry of motivation: subject-matter caretakers persistently defend articles, while vandals usually seek only brief amusement.

  • Open editing creates obvious vulnerability
  • Wikipedia began with a reputation for inaccuracy
  • Many users rely on it more than they admit
  • Committed subject enthusiasts continually maintain articles
  • Vandals are typically less persistent than caretakers

“It's entirely crowdsourced.”

James Gleick · 26:54

“The people who are inclined to make mischief are far less motivated than the people who really care deeply about a subject.”

James Gleick · 28:13
#wikipedia#crowdsourcing#motivation#online communities
Explainer35:08

Is Only the Present Real, or Does All Time Exist at Once?

The intuitive view holds that only the present exists: the past is gone and the future has not happened. Relativistic physics supports a competing block-universe picture in which past, present, and future occupy a four-dimensional spacetime, while consciousness experiences one moving point as now.

  • Presentism treats the current instant as uniquely real
  • Memory and artifacts provide access to a past that no longer exists
  • The future can be imagined but has not yet occurred
  • Physics combines three spatial dimensions with time
  • The block universe treats all moments as parts of one spacetime continuum

“the only thing that's real is the present.”

James Gleick · 36:37

“All the rest is real too, and you can make calculations about them using the equations of physics.”

James Gleick · 38:15
#time#presentism#block universe#spacetime#physics

Story· 1

Story44:48

How Gleick Steals Fiction Techniques for Nonfiction

Although Gleick writes nonfiction rooted in journalism, many of the writers he most admires are novelists. While reading, he notices reusable sentence structures, rhythms, and narrative techniques that can immediately unlock a problem in his own work.

  • Gleick reads more fiction than nonfiction
  • Narrative nonfiction can borrow a novelist’s perspective
  • Useful craft lessons include structure, syntax, and rhythm
  • Technique can be absorbed before it is consciously named
  • Reading sometimes triggers an immediate return to the keyboard

“I read fiction. It's it's I don't read very much nonfiction myself, because the writer's I admire most tend to be fiction writers.”

James Gleick · 46:22

“there are times it often happens that I'm reading a book and suddenly I think, ah ha, I can steal that.”

James Gleick · 50:06
#writing#fiction#nonfiction#creative technique

Q&A· 1

Q&A42:26

A Time Machine Must Solve the Space Problem Too

Traveling to the same apparent location in another year would not place someone at the same point in space because Earth, the solar system, and the galaxy are moving. Science-fiction writers must either solve this coordinate problem explicitly or conceal it with narrative hand-waving.

  • Earth rotates and revolves around the Sun
  • The solar system and galaxy also move
  • A location on Earth does not retain fixed universal coordinates
  • Wells ignored the spatial displacement problem
  • Doctor Who solves it by letting the TARDIS travel through space and time

“if you're going to construct a science fiction story, you have to worry about, or if you don't want to worry about it, you have…”

James Gleick · 43:04

“his time machine just advances through space and he ignores the fact that the whole Earth is going to be in a different place.”

James Gleick · 43:28
#time machines#space#science fiction#coordinates

Takeaway· 3

Takeaway30:03

Every Information Tool Gives Power and Takes a Skill

New information technologies repeatedly trigger fears that human capacities will atrophy. Those fears are not entirely imaginary: writing changed memory, calculators changed arithmetic habits, and smartphones displaced memorized phone numbers, even as each tool expanded what people could do.

  • Technological anxiety predates digital media
  • Writing prompted Plato to worry about memory
  • Calculators reduced the need for mental arithmetic
  • Smartphones externalized contact memory
  • The trade-off cannot be labeled simply good or bad

“each technology of information bringing its own power and its own fears.”

Barry Ritholtz · 30:06

“when writing was invented, Plato worried about the effect it was going to have on human memory.”

James Gleick · 30:45
#technology#memory#calculators#smartphones#trade-offs
Takeaway53:59

Gleick’s Blunt Advice: Learn Writing by Writing

Asked what advice he would give an aspiring journalist or author, Gleick warns against relying too heavily on older authorities. He argues that neither studying advice nor attending writing school substitutes for producing actual work.

  • Be cautious about advice from much older people
  • Writing practice is the essential teacher
  • Reading about writing cannot replace writing
  • Formal instruction is not sufficient
  • A newspaper can provide assignments and external discipline

“don't take too much advice from um, people much older than yourself”

James Gleick · 54:14

“the only way to learn how to write is to write”

James Gleick · 54:26
#writing advice#journalism#practice#career
Takeaway55:00

Even an Acclaimed Author Starts Every Book from Scratch

Decades of success have not given Gleick a fixed recipe for writing books. Skills accumulate, but each subject presents a new blank page and revives uncertainty about the form, approach, and path forward.

  • Experience does not eliminate creative uncertainty
  • Gleick has no fixed file of writing rules
  • Each book demands a fresh approach
  • Established skills coexist with not knowing how to begin
  • There is no universal secret or magic technique

“I feel each time I'm still figuring it out each time.”

James Gleick · 55:27

“Oh my god, what am How am I going to do it this time?”

James Gleick · 55:42
#writing process#uncertainty#books#creativity