MMasters in Business
← All episodes
Arun Sundararajan15 October 2016

Interview With Arun Sundararajan: Masters in Business (Audio)

2Frameworks
13Insights

Listen

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster25:19

Kickstarter Backers Are Not Equity Investors

The Oculus acquisition exposed confusion about Kickstarter’s role as philanthropy, demand validation, and early product funding. Backers had no legal claim on the founders’ windfall, although Sundararajan argues that voluntarily sharing some equity would have been the fairer outcome.

  • Kickstarter once served several distinct funding purposes
  • Product backing does not automatically confer ownership
  • Equity crowdfunding platforms better fit venture-style investments
  • Legal compliance does not settle questions of fairness to early supporters

“They never promised that they were going to actually give capital back to people.”

Barry Ritholtz · 28:16

“the right thing for Oculus Rift to have done would have been to sort of give back some of the equity to all of its…”

Arun Sundararajan · 27:58
#kickstarter#crowdfunding#oculus#equity

Hot Take· 4

Hot Take13:11

Uber’s Real Target Is the Automobile Industry

Poor taxi service created an opening for ride-hailing, but incumbent complacency does not explain its long-term opportunity. Sundararajan argues that ride-hailing companies are pursuing consumer spending on car ownership, a market vastly larger than taxis.

  • Weak taxi service lowered the initial competitive bar
  • Superior service helped Uber and Lyft enter the market
  • The strategic target is personal car spending
  • Transportation on demand could replace some vehicle purchases

“they're not really going after the taxi industry. They're going after the automobile industry.”

Arun Sundararajan · 14:42

“They want to shift our spending on buying new and used cars towards getting transportation on demand as a service.”

Arun Sundararajan · 14:48
#uber#transportation#automobiles#disruption
Hot Take32:17

Job Counts Cannot Measure the Platform Economy

Government statistics struggle to capture micro-businesses, digitally created value, and changing forms of work while preserving historical comparability. Sundararajan expects measurement to shift from counting formal jobs toward measuring the total amount of human work performed.

  • Official statistics increasingly diverge from economic reality
  • Employment surveys change too slowly for digital markets
  • Historical consistency makes rapid methodological replacement difficult
  • Work activity may become a better unit than formal jobs

“there is a growing gap between what the government statistics say and what the state of the economy really is”

Arun Sundararajan · 33:02

“away from measuring employment by counting jobs and towards measuring um activity by human beings”

Arun Sundararajan · 34:03
#economic measurement#employment#productivity#bls
Hot Take44:06

Smartphones Are Replacing Cars as Youth Identity Symbols

Car ownership is losing some of its association with freedom and personal identity among younger consumers. On-demand mobility and online profiles let people express identity and access transportation without owning a particular vehicle brand.

  • Far fewer young Americans hold driving licenses than in the 1980s
  • On-demand riders care less about the vehicle brand
  • Mobile phones and social profiles increasingly signal identity
  • Autonomous on-demand fleets could further reduce ownership

“that statement of identity among the youth is more through the mobile phone”

Arun Sundararajan · 45:46

“for a lot of people, it's an on demand service”

Arun Sundararajan · 46:20
#car ownership#identity#mobility#youth
Hot Take55:17

Blockchain Is Still Waiting for Its Browser Moment

Sundararajan compares blockchain’s maturity to the internet before Netscape and graphical browsers. He expects additional layers to make it broadly usable and sees efficiency gains as more credible than sweeping disintermediation claims.

  • Blockchain remains at an early infrastructure stage
  • Usability layers may trigger broader adoption
  • Business transformation could unfold over a decade
  • Efficiency is a stronger thesis than universal disintermediation

“it's really early days.”

Arun Sundararajan · 55:26

“I don't think it's gonna disintermediate as much of a lot as a lot of other people think it is”

Arun Sundararajan · 55:55
#blockchain#internet#efficiency#technology adoption

Explainer· 5

Explainer10:26

Why Airbnb Sits Between Commerce and the Gift Economy

Sundararajan distinguishes Couchsurfing’s gift economy from Airbnb’s commercial marketplace. Couchsurfing uses accommodation to cement social connections, while Airbnb combines pricing and inventory management with intimacy, personal connection, and tolerance for imperfection.

  • Couchsurfing primarily facilitates social connection
  • Accommodation acts as a gift rather than a conventional sale
  • Airbnb hosts price and manage inventory commercially
  • Airbnb guests still experience personal connection and domestic intimacy

“They are a pure gift economy,”

Arun Sundararajan · 11:42

“the exchange of accommodation is sort of the gift that cements the connection.”

Arun Sundararajan · 12:04
#airbnb#couchsurfing#gift economy#hospitality
Explainer15:08

Why 80 Million Power Drills Represent Trapped Economic Value

Homes, cars, tools, clothing, and other assets spend much of their lives unused. Smartphones make it easier to discover and access this capacity, but lower-value rentals remain constrained by logistics and transaction costs.

  • A typical power drill sees very little lifetime use
  • Homes and cars became early sharing markets because they are valuable assets
  • Lower-value goods are harder to share economically
  • On-demand logistics could unlock additional asset categories

“there must be ways of tapping into capacity that is underutilized.”

Arun Sundararajan · 15:40

“It's been harder to create markets for power drill rental, or for vacuum cleaner rental, or for you know, tent rental.”

Arun Sundararajan · 16:27
#idle capacity#asset utilization#sharing economy#logistics
Explainer20:42

How Social Capital Became Digital Trust Infrastructure

Facebook and LinkedIn made portions of a person’s real-world social and professional capital visible to strangers. Combined with identity verification and transaction feedback, that visibility enabled higher-stakes exchanges such as entering homes or riding in strangers’ cars.

  • Traditional identification verified identity but not social credibility
  • Online networks expose parts of real-world personal and professional capital
  • eBay pioneered transaction-based digital reputation
  • High-stakes exchanges require identity and social context alongside ratings

“We digitized a lot of our social capital on networks like Facebook and LinkedIn.”

Arun Sundararajan · 20:51

“This becomes part of a trust infrastructure.”

Arun Sundararajan · 21:55
#trust#reputation#social capital#identity
Explainer40:46

Battery Storage Could Turn Neighbors Into Power Producers

Improved storage could let households sell surplus solar power to nearby consumers through a coordinating platform. Sundararajan expects this model to mature first in emerging markets where unreliable grids make decentralized alternatives more attractive.

  • Storage is the critical missing component for distributed solar
  • Households differ in roof capacity and electricity demand
  • A platform could coordinate individual generators and consumers
  • Emerging markets may leapfrog traditional centralized infrastructure

“the individual as the producer of power for the neighborhood.”

Arun Sundararajan · 40:58

“the real key missing piece of the infrastructure here is is the storage technology”

Arun Sundararajan · 42:36
#solar#energy#batteries#emerging markets
Explainer48:49

Peer Data Can Direct Scarce Government Inspectors

Occasional home restaurants and food providers cannot all be monitored through conventional inspections. Platforms can use reviews and behavioral data to identify risks, help providers improve, and direct government resources toward cases that warrant intervention.

  • Fluid personal-commercial activity overwhelms traditional inspection models
  • Peer feedback provides continuous distributed monitoring
  • Governments can mine platform data for risk signals
  • Platforms can intervene before formal enforcement becomes necessary

“you need some sort of peer feedback system, maybe pere monitoring, looking at the data on the platform”

Arun Sundararajan · 50:16

“using the government resources more judiciously.”

Arun Sundararajan · 50:23
#regulation#peer feedback#food safety#platforms

Takeaway· 3

Takeaway30:02

The Future Worker May Run a Portfolio of Tiny Businesses

Sundararajan expects platform-based micro-entrepreneurship to replace conventional full-time employment for part of the workforce. Individuals will need to assemble skills continuously and create their own paths rather than rely on an employer to provide a structured career ladder.

  • Workers may exchange services for revenue shares rather than wages
  • Platforms make tiny individual businesses increasingly viable
  • Automation will reduce demand for some forms of human labor
  • Education must prepare people for self-directed careers and ongoing skill accumulation

“I call these people micro entrepreneurs,”

Arun Sundararajan · 30:47

“they're gonna have to make it up on their own.”

Arun Sundararajan · 32:02
#future of work#micro-entrepreneurs#gig economy#education
Takeaway52:06

Airbnb’s Breakthrough Was Experience Design, Not Technology

Connecting homeowners with guests was not itself a novel technical achievement. Airbnb succeeded by carefully designing an experience that worked across spare bedrooms, apartments, vacation properties, hosts, and guests.

  • Platform technology alone did not create Airbnb’s advantage
  • Both provider and customer experiences required deliberate design
  • The experience had to accommodate varied property and hosting arrangements
  • Business-model execution can be a design accomplishment

“everything is a design problem”

Arun Sundararajan · 52:26

“this is really a design accomplishment and not a technology accomplishment.”

Arun Sundararajan · 53:17
#airbnb#design#customer experience#innovation
Takeaway57:11

Build Design and Human Skills for a Self-Directed Career

Graduates should prepare for a labor market that will differ sharply within twenty years. Sundararajan expects design thinking, creativity, entrepreneurship, and interpersonal capabilities to rise in importance while workers increasingly define their own career paths.

  • Today’s occupational structure is not a reliable long-term guide
  • Human-centered and entrepreneurial skills will become more important
  • Workers should accumulate skills for self-directed careers
  • Aspiring venture capitalists should learn through operating or investing

“think of your career as not working for someone else, but as sort of defining your own path”

Arun Sundararajan · 58:02

“the only way to learn how to be a venture capitalist is to do it.”

Arun Sundararajan · 58:13
#careers#skills#venture capital#graduates