Kickstarter Backers Are Not Equity Investors
The Oculus acquisition exposed confusion about Kickstarter’s role as philanthropy, demand validation, and early product funding. Backers had no legal claim on the founders’ windfall, although Sundararajan argues that voluntarily sharing some equity would have been the fairer outcome.
- Kickstarter once served several distinct funding purposes
- Product backing does not automatically confer ownership
- Equity crowdfunding platforms better fit venture-style investments
- Legal compliance does not settle questions of fairness to early supporters
“They never promised that they were going to actually give capital back to people.”
“the right thing for Oculus Rift to have done would have been to sort of give back some of the equity to all of its…”