Why Early Skepticism Often Accompanies Important Companies
Rubenstein argues that meaningful innovations are difficult partly because they challenge assumptions about what can be done. He points to Amazon, Facebook, Microsoft, and Bloomberg as companies whose founders pursued ideas many people initially dismissed.
- Easy opportunities may offer little durable advantage
- Novel ideas often attract disbelief before evidence
- Skepticism alone neither validates nor invalidates a venture
- Founders must tolerate prolonged uncertainty
“If anything is easy, it probably is not worth doing.”
“But the best ideas in time and best companies start from people who say, I'm going to try something that hadn't been done before.”