The Case Method Can Rewrite Luck as Executive Foresight
McDonald criticizes retrospective business cases for allowing executives to claim that favorable circumstances were deliberate foresight. JPMorgan's relative resilience before the financial crisis illustrates how preparedness, timing, and luck can coexist without making every outcome intentional.
- Retrospective narratives overstate intentionality
- Good outcomes can combine skill and luck
- Timing materially shapes financial results
- Case studies can sanitize uncertainty
“they allow corporate executives to claim foresight when it was just circumstance and luck.”
“yeah, there was luck there.”