Pets.com’s Idea Wasn’t Crazy—Its Market Structure Was
Blodget distinguishes a bad idea from a viable idea launched under destructive conditions. Online pet supply eventually worked, but the original entrants faced too many similarly funded competitors and lacked enough time to reach sustainable scale.
- A failed company does not necessarily invalidate its market idea
- Excess capital can intensify competition rather than improve survival
- Several near-identical entrants spent heavily to defeat one another
- Timing and runway determine whether a sound concept reaches escape velocity
“None of them had time to get to escape velocity.”
“The idea wasn't crazy, It was just that there was really too much competition and too much capital at the right.”