How News Coverage Normalized Trump While Chasing Attention
Bartlett argues that weakened media economics encouraged excessive Trump coverage because stories about him generated clicks. To justify that attention, outlets softened his image and elevated him into a conventionally serious candidate, inadvertently normalizing conduct they should have scrutinized more directly.
- Digital platforms damaged newspapers' traditional revenue streams.
- Shrinking newsrooms had less institutional strength.
- Trump generated disproportionate attention and free coverage.
- Outlets softened his rough edges to justify the volume of coverage.
- Normalization helped convert spectacle into political legitimacy.
“Whenever there was a story about him, it got lots of clicks.”
“They share they shaved off the rough edges and didn't make him seem like the total clown that he in fact is and always has…”