Why Lower Inflation Does Not Make Consumers Feel Better Immediately
Consumers can remain unhappy even after the inflation rate falls because the earlier price increases remain embedded in the price level. Repeated exposure to higher grocery and fuel prices reinforces the memory of what goods used to cost, while acceptance and wage adjustment occur gradually.
- Inflation measures the rate of change, not the current price level
- Prices do not automatically return to their former levels when inflation falls
- The unemployment-plus-inflation misery index was historically low
- Consumer sentiment may recover only after a sustained period of stability
- Everyday purchases repeatedly remind households of cumulative increases
“It's a price level problem, not an inflation rate problem”
“People just sort of start to accept it, and then people will start to assess the ecmomune in a more favorable way”