MMasters in Business
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04 September 2025

At the Money: Want to Fly Private? Here is how!

2Frameworks
7Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 2

Myth Buster03:35

Why Private Flying Almost Never Beats First Class on Price

A narrow ticket-cost comparison generally cannot justify flying privately. Its value comes from flexibility, lower stress, privacy, customized service, and recovered time rather than direct savings against first-class fares.

  • First-class ticket prices rarely approach private-charter costs
  • Billable-hour calculations capture only part of the value
  • Flexibility and reduced stress are difficult to price
  • Rare group trips may produce closer comparisons

“If you just try and do a cost calculation, you're never going to get there.”

Preston Hollins · 04:02

“It's never going to make sense to fly private. Probably ninety nine percent of the time.”

Preston Hollins · 04:08
#cost#first class#value#travel
Myth Buster04:49

Private Jets Often Serve Factories, Not Celebrities

The popular image of private aviation centers on celebrity leisure, but Hollins says much of the market serves ordinary operating businesses. For manufacturers, moving people or parts quickly can protect plant uptime worth far more than the flight.

  • Business travel represents much of private-aviation usage
  • Multi-location companies benefit from direct regional access
  • Manufacturing downtime can cost millions per hour
  • Business aviation and private aviation substantially overlap

“the bulk majority of private aviation actually looks like main street businesses that have multiple locations”

Preston Hollins · 05:04

“if private aviation can make sure that your plant is staying online for longer, that can be worth millions of dollars an hour to a…”

Preston Hollins · 05:20
#business aviation#manufacturing#uptime#operations

Hot Take· 1

Hot Take16:25

The Most Expensive Aircraft Feature May Be Its Window

Beyond mission requirements, private-aircraft selection contains a strong status and vanity component. Seeing a larger or newer aircraft parked nearby can tempt flyers to upgrade even when their existing category meets the practical need.

  • Aircraft buyers do not always enter at the cheapest category
  • Status can override mission-based selection
  • Visible comparisons encourage category creep
  • Larger aircraft bring rapidly escalating costs

“There is a vanity piece to private aviation.”

Preston Hollins · 16:29

“They always say that the most expensive part of the plane is the window.”

Preston Hollins · 16:33
#status#behavior#aircraft#spending

Explainer· 2

Explainer13:34

From Turboprops to Large Cabins: What Each Aircraft Class Unlocks

Private aircraft categories scale by passenger capacity, speed, range, cabin design, and price. Turboprops and light jets suit shorter regional missions, while super-midsize aircraft begin to unlock nonstop transcontinental travel and large cabins extend toward international routes.

  • Turboprops offer economical access for shorter missions
  • Very light jets commonly carry small passenger groups
  • Light and midsize jets primarily serve regional routes
  • Super-midsize aircraft can unlock New York-to-West-Coast missions
  • Larger cabins increase crew, insurance, fuel, and ownership costs

“Light jets are really great for regional travel, not as great for coast to coast”

Preston Hollins · 14:32

“As you get larger in the aircraft. You start having higher pilot cost you start having higher insurance costs, you have higher fuel burn on…”

Preston Hollins · 16:10
#aircraft#range#turboprops#jets#cost
Explainer16:54

Why Private Aviation Still Keeps Paper Records in Fireproof Safes

Software has improved maintenance tracking, predictive maintenance, tax administration, and logbook scanning. Aviation nevertheless adopts technology cautiously, leaving paper records common and limiting the addressable market for software entrepreneurs.

  • Maintenance and administrative software adoption is increasing
  • Predictive tools can improve aircraft maintenance planning
  • Paper logbooks remain common
  • Safety conservatism slows technological change
  • The private-aviation software market is relatively small

“aviation in general lags from a technological standpoint because of how conservative it is.”

Preston Hollins · 17:27

“There are still maintenance records that are held in paper in a fireproof safe at the FBO.”

Preston Hollins · 17:34
#aviation software#maintenance#logbooks#technology

Q&A· 1

Q&A18:03

How Wealthy Do You Need to Be to Fly Private Regularly?

Hollins offers broad financial rules of thumb for sustainable private flying. Regular charter begins around $2 million in net income and $20 million in net worth, while buying a midsize jet generally calls for far greater income and wealth.

  • Regular charter may begin around $2 million in annual net income
  • A corresponding net-worth guideline is roughly $20 million
  • Midsize ownership may require $10 million to $20 million in net income
  • Midsize ownership may correspond to $100 million to $200 million in net worth
  • These figures are guidelines rather than hard rules

“it's two million dollars in net income, right, so that's kind of cash flow to you, and twenty million dollar net worth before you start…”

Preston Hollins · 18:16

“I will tell you that that number is not a hard and fast rule. It is a good rule of thumb.”

Preston Hollins · 19:12
#wealth#income#net worth#charter#ownership

Takeaway· 1

Takeaway01:23

The Core Luxury of Private Aviation Is Time, Not Catering

Hollins argues that private aviation primarily converts money into recovered time. Flyers avoid the main terminal process, depart without a commercial schedule dictating their day, and can use airports closer to their destinations.

  • Private terminals eliminate much of the usual airport process
  • Aircraft departure can follow the passenger's schedule
  • Smaller airports may be closer to the final destination
  • Privacy and reduced crowd exposure are secondary benefits

“Private aviation is the only way to buy your time back using dollars and actually getting time back.”

Preston Hollins · 01:37

“But at the end of the day, it is time that you're buying back.”

Preston Hollins · 02:13
#time#travel#convenience#airports