Why P/E and Price-to-Book Are Pricing Tools, Not Intrinsic Value
Damodaran argues that ratios such as price-to-earnings and price-to-book compare one security with prices assigned to supposedly similar companies. That makes them relative pricing tools rather than estimates of what the underlying business is intrinsically worth.
- Multiples depend on comparisons with other traded companies
- The definition of a comparable company is subjective
- A low multiple indicates relative cheapness, not necessarily intrinsic undervaluation
- Sell-side equity research often focuses on pricing rather than valuation
“Therefore as cheap, that's a pricing judgment. There's nothing value in here, there's no intrinsic value judgment.”
“Nothing wrong with it, but we should be honest about what we're doing.”