Why the Popular P/E Ratio Can Be a Weak Valuation Signal
O'Shaughnessy argues that price-to-earnings became less effective as it became a widely targeted metric. Corporate earnings are easier to manipulate than revenue and some other measures, making a simple P/E screen less reliable than many investors assume.
- Widely targeted measurements can lose efficacy.
- Reported earnings are comparatively easy to manipulate.
- P/E reportedly worked better before modern databases made it a dominant screening target.
- Revenue and enterprise-value measures can provide complementary evidence.
“when a measurement becomes a target, it often loses its efficacy.”
“Earnings are much easier to manipulate than things like revenue and other measurements of value”